Selena Rogers

Bachelor's

Marketing

Synthego Corporation

Marketing Events Manager

• Supervised the full cycle of event conception, from sponsorship selection, digital marketing, pre/post-event engagement, and lead generation fostering alignment with multiple internal teams and stakeholders. • Coordinated 35+ international conferences, KOL events, seminars, webinars, customer events, and 40+ US vendor shows. • Ensured impeccable execution, delivery, and service quality for various events with a focus on efficient logistics, resource management, and problem solving. • Created adaptable playbooks and refined individual strategies, integrating important insights to enhance lead generation effectiveness and operational capability. • Evaluated projects in alignment with budgetary and timeline constraints, overseeing quarterly event recap meetings and ROI discussions with leadership. • Developed and implemented data-driven playbooks to optimize demand generation strategies, resulting in a 40% increase in qualified leads and increased pipeline. • Coordinated comprehensive event strategy execution, collaborating with sales, research, product, and BD teams to align event schedule with business objectives; drove 30% growth in event attendance and secured 15+ high-profile speaking opportunities, increased brand visibility, and sales pipeline. • Monitored and assessed the impact of field marketing success metrics through key performance indicators (KPIs), and refined strategies in response to data-driven insights.