Seth Sugar

Bachelor's

Economics

Entrepreneurship

A2A Sports Marketing, LLC

Co-Founder

- Created a business to monetize NCAA rule changes allowing college athletes to monetize their name, image, and likeness (NIL). Executed marketing plan to recruit college-athletes to the company's platform - Generated and negotiated strategic partnership with preeminent social media influencer marketing company - Featured in Forbes and Sports Illustrated articles & HBO TV Show Real Sports with Bryant Gumbel (s.27 ep.10 - Grossed $2.63M in influencer marketing deals in first year of operation & placed top earning influencers - Anthony Hamilton Junior (Pro Dunker), KJ Smith (UNC Basketball), Jordan McCabe (UNLV Basketball), Braden - Galloway (Clemson TE) at partnering marketing agencies. Delivered 82.1% ROI in Y1 for select clients