Shany Bloch

Master's

Business Administration

Kenvue

Associate Brand Manager OGX AND Maui Moisture Hair Care

- Managed the commercialization efforts for the OGX brand restage, successfully coordinating a team of over 20 crossfunctional - Collaborated cross-functionally to develop compelling brand claims, refined communication strategies through - Analyzed past promotional performance and developed business strategies and communication priorities for trade and consumer promotions ($10M budget), encompassing IRCs, digital coupons, custom displays, and educational shelf - Briefed and partnered with creative agencies and integrated media partners on business and campaign strategies - Led the commercialization of OGX's first Costco rotation ($3M), overseeing the development of packaging and display - Led development and implementation of OGX's first sampling strategy, executing a digital social campaign to distribute - 1M samples and collaborating with key retailers on sample programs to drive trial among target consumers