Sijo Mathew Varghese

MBA

Business Analytics

Marketing

Overnight Creatives Pvt. Ltd

Co-founder

• Built agency startup from zero to $200k+ in revenue, achieved average growth rate of 40% annually at a profit for 5 years. • Led and trained a cross-functional team of 15+ people across verticals like design, development, content, strategy, performance, media, and video and collaborated with stakeholders and internal teams to drive deliverables. • Pitched and won 40+ retainer brands and spearheaded marketing execution for clients including Puma, Ola Electric (one of world’s largest ride-hailing companies) and Bengaluru FC (one of India’s top 3 football clubs). • Responsible for product marketing, market research, competitive benchmarking and strategy, collaborated with tech and UX teams for implementation and drove new product launch campaigns. • Generated high business impact for clients achieving 40% goal completion rate resulting in 3X increase in e-commerce sales, 1st position on Google search organically, 8% click-through rate, and reached 3M+ users. • Executed campaigns with an average impression share of 70%, maintaining 5:1 ROI ratio with a high return on ad spends and built strategies to maximize customer acquisition, engagement, user activity, and revenue. • Maximized footprint for brands leveraging 100+ touchpoints across website, social media, influencer outreach, paid media, retail, radio, print ads, ad spots, SEO, email, and events. • Led brand strategy, created and analyzed reports to track performance and ensured effective use of marketing budgets. • Managed recruitment, operations, and P&L and drove external PR, Influencer, Creative, Media agency collaborations.