Sophia DeRosa

Bachelor's

Advertising

IBM

Experience Design Lead

- Spearheaded the UX/UI for the watsonx showcase, IBM’s Generative AI product demo. Designed high fidelity prototypes, the information architecture, and mapped user journeys. Watsonx target surpassed by 26%, with 1,200+ client conversations. - Partnered with product teams to create Innovation Studio’s digital experience hub, equipping sales with engaging product activations. The hub was used in 1000+ client engagements and drove a 131% increase in new pipeline generated YoY. - Led the global experience design program, streamlining processes and reducing build costs by 28% through efficient agency and resource management. This resulted in cost-effective, high-impact experiences for a global audience across 20 studios. - Evolved Innovation Studio's brand identity through creating comprehensive brand guidelines and scalable content systems. Ensured consistent messaging and visual principles across websites, email marketing, events, and social media.