Sora Park

Bachelor's

International Studies

AdVictory

Digital Strategist

• Analyzed data from social media campaigns to identify trends and insights for future advertising efforts; leveraged these findings to increase engagement rates among key demographic groups. • Collaborated with cross-functional teams to identify target audiences and create tailored messaging for high-profile U.S. incumbent Senators, mayors, and representatives. • Developed and implemented a comprehensive digital advertising strategy for the 2018 Midterm Elections, resulting in an increase in petition sign- ups and page leads from previous election cycles.