Sowmya Murukuti

Location

College Park, MD
Seattle, WA
Education
    University of Maryland-College Park
    August 2021 - December 2022
    degree
    Master's
    major
    Business Analytics
    Indian Institute of Management
    April 2021 - May 2022
Work Experience
    Gensler
    STRATEGY ANALYST
    Washington, DC, United States
    May 2022 - August 2022
    company
    Gensler
    title
    STRATEGY ANALYST
    overview
    • Scraped data from yelp and google reviews for client review data and competition analysis. Performed A/B testing and recorded data for exploratory analysis. Created 30+ Power bi dashboards and reports of KPIs, Product pricing, Root cause analysis, and Gap Analysis for clients • Analyzed data to discover triggers for boosting client ticket sales by 55% by building interactive dashboard to visualize historic consumer behavior trends, seasonality, real time communication data, social media analysis, customer segmentation and clustering using Python, R and Tableau • Built a WPI tool by global data cleaning, sentiment analysis, text classification with SVM and Naïve Bayes Classifier, and other NLP techniques to analyze global workplace performance (WPI) patterns using survey data and expect business expansion by 40% as part of research in python
    Deloitte
    BUSINESS Analyst
    Washington, DC, United States
    January 2020 - August 2021
    Shigoto
    Associate software Engineer
    Hyderabad, TG, India
    February 2019 - November 2019
Skills
Technical skills
pythonrsparksql
Skills
Marketing StrategyMicrosoft Excel, Microsoft Word, Microsoft PowerPoint, Prezi, Adobe Photoshop, IMovie, Youtube, Twitter, Facebook, LinkdinMySQLPowerBI TrainedProduct ManagementSAS, Pentaho, Tableau, Weka Microsoft Office and IDE tools like NetBeans, Eclipse, and jGRASP.Tableau
Gigs / Freelance
    Katha Official
    Co-founder
    July 2019 - December 2021
Hobbies
Chess
Painting
Reading
Squash