Sparsh Garg

MBA

Business Administration

American Express

Assistant Manager, Merchant Products & Insights

• Led a team of 3 to develop a centralized marketing performance measurement product for 22+ international teams, enabling automated A/B testing and deployment to increase marketing ROI by 30% and save $1M/year. • Managed the Agile product roadmap for a software platform that generated dynamic marketing decks from user input. Conducted user interviews, drafted user stories and feature requirements in collaboration with marketing and engineering teams. Platform reduced workload of 12+ international merchant analytics teams by 98%. • Identified merchants’ pain points through customer interviews. Developed an ML algorithm-based marketing product that identified unique growth opportunities for 500K+ merchants. Integrated recommendations into email campaigns, improving new merchant activation by 15% and adding $100K+ to Amex revenue each quarter. • Conducted market research for a leading US airline and designed a strategic analytical web dashboard that analyzed travel patterns and customer behavior based on their lodging transactions, facilitating go-to-market (GTM) strategies for 35+ international routes and potential brand partnerships with hotel chains. • Launched an in-house self-serve product, achieving over 100 daily active users within a 200-member team. Managed the complete product lifecycle, from definition to delivery and marketing. • Organized and led quarterly technical and professional training sessions over two years on MS Excel, SQL, Tableau, Python, Big Query and Hive, to onboard 50+ new hires and upskill fellow colleagues with 99% satisfaction rate. • Developed a suite of 20+ Tableau dashboards designed to analyze and measure merchant marketing campaign performance, enabling campaign AB testing, and improving open and click rates by >10%. • Led a pivotal project in the Amex Strategy (internal consulting) team to create a web-based platform generating 30+ automated reports daily for strategy development, by writing product requirement documents, collaborating with tech teams, updating product roadmaps, and leading user acceptance testing. • Built a performance dashboard for a catering brand, with competitor-benchmarked KPIs using transaction data.