VP Senior Integrated Marketing Manager Student Lending AND Credit Card
January 2021 - December 2023
title
VP Senior Integrated Marketing Manager Student Lending AND Credit Card
overview
- Developed and executed integrated marketing strategies that drove an increase of 20% in incremental booked
- Drove efficiency with innovative channel solutions and optimizations, ensuring creative and copy for all
- Collaborated across the Enterprise by nurturing relationships with Legal, Risk, Compliance, Finance, as well as managing the creative work of our internal and external creative agencies
- Efficiently managed a multi-million dollar budget that included the scope of works with a variety of agencies
- Monitored industry trends and leveraged consumer-focused data analytics to create improved marketing
- Managed a team of five marketing professionals fostering career development and individual growth
C
Citizens
Westwood, MA, US
September 2020 - June 2023
Senior Branding Manager Contractor
January 2020 - December 2020
S
Stop AND Shop
Senior Category Analyst Specialty Deli
Quincy, MA, US
December 2017 - October 2019
H
Harvard Pilgrim Health Care
Senior Corporate Branding AND Advertising Strategist
Wellesley, MA, US
January 2015 - July 2017
See 5 More
Skills
Accounts ReceivableAccrual AccountingAd ManagementAdvertising CampaignsBalance SheetsBilling ProcessesBrand AwarenessBrand ManagementBroadcastingBudgeting SkillsBusiness PartnershipsCataloguesCommunication SkillsCompetition AnalysisContent CreationContract ManagementCreativityData AnalysisDemand GenerationDigital MarketingDirect MarketingE-CommerceEditingExit StrategiesFiling SkillsHealth CareInnovationIntegrated Marketing CommunicationsKnowledge of AdvertisingKnowledge of CampaignsKnowledge of FinanceKnowledge of Standards ComplianceLoansManagement of MarketingMarketingMarket ResearchMultimediaNegotiation SkillsNetworking SkillsPain ManagementProcurement ManagementProduct Information ManagementProduct MarketingProject Portfolio ManagementProject SponsorshipsRadioRetail CommerceRisk AnalysisSalesSales PresentationsSales PromotionSchedulingSearch Engine MarketingSearch Engine OptimizationSelf MotivationService OrientationShoppingSocial MediaStock ControlStrategic ThinkingStrategies of MarketingStrategies of PricingSupply Chain ManagementTeam ManagementTeam Working