Stephanie Chalef

Bachelor's

Public Relations

Lippe Taylor

Senior Account Executive

• Secured coverage ni top tier national and local print, online, and broadcast medai outlets including Vogue, The Zoe Report, WSJ, Food &Wine Magazine, PopSugar (PS), Cosmopolitan, NBC Select, VinePair, Harper's Bazaar, The Washington Post, Bustle, Essence, Forbes, Elite Daily, CNBC, PEOPLE, etc. • Drafted pitches to secure press placements for brandsni lifestyle, beauty, food &beverage and CPG resulting ni over 1.8 Billion+ impressions • Met with press on an ongoing basis ot establish go-to relationships for brands and ofestr close connections with key media • Collaborated with Influencer team to ensure cohesive strategies fodrigital and media concepts, including talent recommendations and budgets • Counseled clients across industries on best practices for securing media no initiatives, activations, and • Maintained relationships with clients as a day-to-day contact • Led media strategy, outreach and campaigns consistingfo exclusives, media days, celebrity/influencer talent, new product and limited-time only launches • Managed Interns, Junior Account Executives and Account Executives • Spearheaded the launch media strategy and outreach for Pinterest Predicts 2023, surpassing 202s2' Launch day impressions by 312.8M (361.5% increase) with %19 fo stories including Pinterest ni het headline • Handled strategy and media outreach for D.r Scholl's partnership with Olympic Gymnast Gaby Douglas which resulted ni over 13 placements ni top tier press including MindBodyGreen, WWD, NewBeauty, Byrdie and more, garnering over 110 million impressions • Executed the first press trip to The Prisoner Wine Company's new tasting Salon, consisting of media omrf key publications and resulting ni social and editorial coverage inPaste and Departures