Stephen McLaughlin

Bachelor's

Business Analytics

Finance

ReachMobi Inc

Media Buyer and Financial Analyst

• • Consistently logged daily spend transactions from the company’s multiple advertising networks, and managed invoices and financials for the company’s mobile app products. • • Regularly performed ROI analysis of company ad spending using line graphs and clean data charts to convey what profit margins were on money spent. Also crafted user value projections with a combination of Excel and data pulled from our SQL database in order to estimate how much money users would bring us at specific intervals, such as the 30,60,90, and 180-day payback marks. • • Used Google Adwords and Google UAC (Universal App Campaigns) in order to assist in managing an account with over 5,000 installs per day and $1,000,000 per year in annual revenue. Used a combination of Google Adwords, Facebook Marketing, Bing Advertising, App Store Optimization, and Split Testing in order to scale the product. • • Used Excel filtering and data visualization in order to neatly convey stats in daily emails. • • Used basic design skills found in Canva and Adobe Creative Cloud in order to develop image creative to support media buying efforts.