- Created in-house digital marketing infrastructure to help launch an internally managed digital marketing
- Key Contributions
- Developed internal agency program (launched July 2023) to manage PPC spend of franchise
- Took ROAS from 3:1 in first month of digital managed services with cohorts in month 4 achieving a
- ROAS ranging from 5:1 to 11:1
- Increased monthly in-home consultation requests by 47% YOY in 2023 for those on the managed
U
Upstream Rehabilitation
VP of Digital Marketing
Chattanooga, TN, US
August 2021 - April 2023
V
Vein Clinics of America
Director of Digital Marketing
Downers Grove, IL, US
March 2017 - August 2021
V
Vein Clinics of America
VP of Digital Marketing
Irvine, CA, US
October 2018 - November 2019
M
Massage Envy Franchising
Director of Online Marketing
Scottsdale, AZ, US
June 2012 - February 2017
Skills
Ability to Speak in PublicAdult EducationBenchmarking SkillsBrand ManagementBudgeting SkillsConsultingContent MarketingConversion MarketingConversion Rate OptimizationCultural ActivitiesCustomer Relationship ManagementDecision Making SkillsDigital MarketingDirect MarketingDistance LearningE-CommerceForward-ThinkingFranchising SkillsGeneration of LeadsIncome StatementsInfrastructure ManagementInnovationKnowledge of AdvertisingLeadershipLeadership StylesMarketingMarketing OperationsMasonry and Bricklaying WorkMobile Application SoftwareOutsourcingPaid AdvertizingPassionatePhysical TherapyProcurement ManagementRehabilitationsReputation ManagementRetargetingSalesSearch Engine MarketingSearch Engine OptimizationSocial MediaStakeholder ManagementStrategic ManagementStrategic ThinkingStrategies of MarketingSuccess Driven PersonTeam WorkingUser ExperienceWeb DesignWeb Traffics