Sultan Ahmad

Bachelor's

Marketing

United Way WorldWide

Digital Specialist

- Improved website CX for United Way Worldwide website, improving page responsiveness and website structure using CMS platforms - Supported all content migration workflows, tracking, and migrating various content types to the site - effectively and efficiently - onto a newly created Drupal environment - Created meta content for web page descriptions and page titles that aligned with Search Engine Optimization [SEO] best practices - Effectively communicated with team members and content stakeholders to understand requirements, address concerns, and provide updates on migration progress - Managed Google Analytics for United Way website, determining visitor behaviors and marketing funnel stages in coordination with campaign - Expertly facilitated the creation of social media strategy and posts through Sprout social on various platforms