Sydney Li

Location

New York City, NY
Taipei, Taiwan
Education
    Columbia University in the City of New York
    August 2023 - December 2024
    degree
    Master's
    major
    Applied Analytics
    Northeastern University
Work Experience
    ServiceNow
    Boston, MA, US
    July 2021 - December 2021
    company
    ServiceNow
    overview
    - Digital Analytics Marketing Co-op - Performed business analysis for major campaigns and delivered insightful results to optimize marketing efforts - Oversaw daily, weekly, and quarterly campaign performance with - $700k budget through dynamic dashboards on - Adobe Analytics and Data Studio for key stakeholders in AMS, EMEA and APJ regions - Optimized KPI tracking for the new workflow campaign in expanded regions, including France and Japan, through - Presented insightful results of a major product solution with web page CTR of 22%+ for QBR for Brand and Digital - Acquisition counterparts - Spearheaded a project on 4 non-digital ads campaigns to track and minimize marketing costs with big query - Conducted web & demo analysis for cross functional team using Tableau with - $2M in pipeline.
    ServiceNow
    Boston, MA, US
    July 2021 - December 2021
    Wayfair
    email and app analyst
    Boston, MA, US
    August 2020 - December 2020
    Wayfair
    email and app analyst
    Boston, MA, US
    August 2020 - December 2020
    MAYO Human Capital
    Design AND Marketing Intern
    Taipei, TW
    May 2019 - August 2019
    See 1 More
Skills
Languages
ChineseEnglishPersian
Skills
A/B TestingAdobe AnalyticsBrand AwarenessBrand ManagementBudgeting SkillsBusiness AdministrationBusiness AnalysisBusiness MarketingBusiness to Business CommerceCluster AnalysisCommunication SkillsComputer ProgrammingCustomer Relationship ManagementCustomer ServiceDashboardsData AnalysisData ScienceElectronic MailingEvent ManagementGoogle Data StudioHuman CapitalHuman ResourcesImage ProcessingInnovation ManagementKnowledge of CampaignsLanguage TranslationLiteracyMarketingMarketing AnalyticsMarket SegmentationMarket TrendsMatplotlibMentoringMicrosoft ExcelNumPyPaintingPandasPivot TablesPresentationsPush TechnologyPython (Programming Language)Scikit LearnServicenowSocial MediaSQL DatabasesStakeholder ManagementStorytellingSuperstoresTableau (Software)Web Pages