TIMOTHY WILLIAMS

MBA

Business Administration

Nagase & Company

Vice President, Global Marketing

- Directly responsible for the creation of marketing organization and the design and build of holistic marketing strategy and plan, including a $40M, 3-year marketing and digital roadmap with a net-new full-stack and repositioning of the company to a customer-centric, data-oriented marketing organization - Successfully partnered with cross-functional C-level stakeholders, earning trusted seat-at-table in a highly federated global organization, securing buy-in across 7 global regions, 12 departments, and diverse stakeholders for a groundbreaking initiative - Sponsored and created a marketing organization of direct of 40 new hires, 160 upskilled staff, and over 200 augmented staff (nearshore, offshore, and onshore retainer - Build brand and product messaging strategy for the global organization from primary and secondary research, creating meaningful touchpoints across the user-journey - Negotiated and directly managed several multi-million dollar SOWs with top global agencies, including Merkle/Denstu, Publicis, Gartner, HeroDigital, Impelsys, and IBM - Activated holistic go-to-market strategy content & communications strategy, and marketing program, including digital lead generation, event, and sales enablement initiatives, driving marketing-attributed pipeline of $497M (11X ROI - Spearheaded global B2B branding initiative, repositioning its key messaging pillars and activating in market vis-a-vie a multi-channel media campaign including OOH, sponsorship, and event - Launched a sales enablement pilot program aimed at increasing sales workforce effectiveness and efficiency through new sales system strategy integration with SalesCloud, ServiceCloud, and CommerceCloud, creating new levels of transparency, productivity, and collaboration across functional teams - Deployed highly composable headless MartTch stack with Adobe (AEM Experience Manager, Marketo, Magento Adobe Commerce, Adobe Analytics, and Target - Built AI-based insights pilot program, generating simulated VOC, empathy mapping, fast market analysis, and predictive channel mix to simulated buyer organizations