• Research core competitors’ current promotional offerings to identify any actionable insights Kendo brands can implement; Present findings and recommendations to management
• Utilize Google Analytics findings from brand sites to offer analytic-based recommendations on how to drive site traffic and sales tailored for each brand for paid/organic search, paid/organic social, affiliate and SEO
• Alert digital team of any bugs across brand sites during ad hoc website testing that could negatively affect the customer experience while online shopping