- Transformed interviews, surveys, and other data trackers into consumer insights presentations of thousands of respondents and their reactions/feelings toward WBD content including Dune (2021), Barbie (2023), The Batman (2022), and more
- Conducted competitor analysis for sales pitches for SVOD (Netflix, Disney, Hulu) and FAST services (Tubi, Peacock, Roku
- Collaborated with National Research Group on predictive models to forecast marketing performance and optimal cable TV
- Tracked performance and viewership retention rates across various channels for both scripted and unscripted content
D
Duke University Bass Connections Research
Undergraduate Research Assistant
Durham, NC, US
December 2023 - present
B
BOW
Social Media Manager AND Communications Team Member