Taylor Knight

Bachelor's

English

Marketing

Cabin Rentals of Georgia

Assistant Manager and Social Media Coordinator

- Managed all aspects of the company's social presence via FaceBook - Instagram, Twitter, Pinterest, and YouTube to build brand presence - Increased organic/paid FaceBook reach by 213% and organic - Instagram reach by 2.1K% in 2023 - Executed several paid FaceBook campaigns, resulting in 4.59% CTR - Spearheaded the development of SEO-optimized content, including - Monitored weekly analytics on all social media accounts to measure - Professionally photographed - Initiated and designed email drip campaigns to 30,000+ contacts for both potential/returning guests and property acquisition to effectively - Led project to optimize mobile website according to target audience - Responded in a professional and respectful way to guest reviews on - Google, Facebook, and OTA sites - Lead Reservation Specialist generating $992K gross revenue between - Dec. 2017 and Dec. 2023 - Provided professional customer service and problem-solving skills in guest and homeowner relations - Attended national conferences led by VRMA and Streamline VRS