Tianze Yang

Master's

Business Analytics

Carvana

Product Analyst - Customer Acquisition & Partnership

- Collaborative Product Launch: Collaborated with Data Engineers, Product teams, and Credit Karma Teams to successfully launch - Finsearch and Search Category products, boosting account creation rate and softpull rate by 10% and increasing sales revenues by 6 - Dashboarding Proficiency: Created 10+ Tableau dashboards seamlessly integrated with Amazon Athena and Snowflake, enabling the continuous monitoring, and tracking of product experiments, thereby offering comprehensive insights into product performance - Data Engineering and Analysis: Employed Python and SQL to build data pipelines for Google Ads data and established procedures in Snowflake to automatically retrieve event data with over one million rows. Designed and implemented more than five automated - A/B Testing and Performance Enhancement: Performed A/B tests for customer acquisition Cosigner Product, involving sample size - Manager to launch the product, resulting in a significant 2% increase in the number of sales - Data Science: Collaborated with data science team to improve recommendation system by using different methods of feature selection in Python Scikit-Learning package to display the most budget-friendly cars to customers during their searches in Carvana home page - Customer Credit Cluster Analysis: Conducted Customer Credit Cluster Analysis by employing Snowflake SQL and EXCEL - Stakeholder Engagement: Conducted weekly analyst meetings to review project progress, delivered outcomes to product managers