Tonishqa Kaplish

Location

Seattle, WA
Chandigarh, India
Education
    University of Washington-Seattle Campus
    September 2023 - March 2025
    degree
    Master's
    major
    Marketing
    Panjab University
Work Experience
    University of Washington Dept
    Social Media Strategy and Audience Research Intern
    October 2023 - present
    company
    University of Washington Dept
    title
    Social Media Strategy and Audience Research Intern
    overview
    - Of Communication - Conducted qualitative market research and analyzed consumer data to inform strategies and content creation initiatives - Performed in-depth audience analysis on social media platforms identifying 3 key personas to inform future content strategy - Conducted competitor data analysis identifying top content gaps - Recommended refinements to content strategy targeting 45% increased keyword coverage over 4 months - Pitched and created content strategies around trending topics for various platforms like Instagram, LinkedIn and Meta - Skills: Creating User Persona, SEO, Marketing Planning, Content Marketing, Social Media Marketing, Data Analysis, Audience Research
    Weber Shandwick
    Digital Marketing Intern
    Bangalore, IN-KA, IN
    April 2023 - June 2023
    Listening Inn Foundation
    Content Marketing Intern
    New Delhi, IN-DL, IN
    June 2022 - August 2022
    Team Everest
    Content Writing Volunteer
    New Delhi, IN-DL, IN
    April 2021 - July 2021
Skills
Languages
EnglishSpanish
Skills
Active Listening SkillsAirtableArtificial IntelligenceAudience AnalysisAudience MeasurementBrand ManagementBudgeting SkillsCommunication SkillsCompetition AnalysisConsultingContent CreationContent MarketingContent StrategyCultural ActivitiesCustomer Value PropositionData AnalysisDesign ThinkingDigital MarketingDigital MediaEntrepreneurshipFocus GroupGoogle AdSenseGoogle AnalyticsHootsuiteHubspotIncident ResponseKnowledge of AdvertisingKnowledge of CampaignsKnowledge of SociologyLeadershipLean ProcessesMailchimpMarketingMarketing PlanningMarket ResearchMedia StrategyMicrosoft OfficePlanning of LessonsPresentationsPrimary ResearchProduct StrategiesPsychologyPublic RelationsPublic ServicesQualitative ResearchResearch SkillsSafety PrinciplesSearch Engine OptimizationSocial MarketingSocial MediaStakeholder ManagementStrategic ThinkingStrategies of PricingSurveysSWOT AnalysisTableau (Software)Thought LeadershipTime ManagementUsability TestingUser ExperienceUser FeedbackUser PersonaUser ResearchWeb PagesWordPress