Valerie Alfonso

Bachelor's

Marketing

Costa Creative Company

Marketing AND Social Media Manager

- Digital Marketing Manager for The EPIC Foundation, Cadogan Law, Presidential Inspections, Prime Time Networking, Marriage Catalyst - WMS, Agape Creative, Buying South Florida, Senior Care Planning, The V Estates, and Chrysalis Esthetics, H&H Doctors Office - Planned and facilitated logistics for promotional events, including contract negotiations, venue preparation, presentation materials, catering - Coordinated with internal staff, clients, and vendors to establish requirements for events, ensuring seamless execution and high-level service - Developed and implemented data-driven marketing plans, optimizing advertising budgets and enhancing campaign performance - Directed a creative team to develop and implement branding strategies that resulted in enhanced brand recognition and customer loyalty - Supervised and provided guidance to interns and cross-functional teams involved in video editing, ensuring high-quality content and adherence to the company's branding guidelines - Collaborated with cross-functional teams to ensure brand consistency and messaging in marketing campaigns and initiatives - Monitored and tracked KPIs to measure the success of marketing initiatives - Managed the creation of brand guidelines, ensuring consistent messaging and design elements across all materials and platforms - Orchestrated the successful execution of online marketing campaigns that led to heightened website traffic and increased conversions - Enhanced customer retention rates by 20% with the implementation of a loyalty program and personalized communication strategies - Efficiently handled day-to-day escalations, offering swift resolutions in time-sensitive situations - Conducted bi-weekly strategy sessions with clients to ensure alignment of social media objectives with their business goals - Managed cross-functional teams in developing data-driven analytics to enhance decision-making processes - Effectively managed digital advertising campaigns across multiple platforms, including LinkedIn Ads, Google Ads, Facebook Ads, and Instagram - Ads ensuring maximum impact and success - Provided expert marketing consultation & offered comprehensive marketing audits, evaluating existing strategies and recommending