Vanshika kaushik

Location

Seattle, WA
Education
    University of Washington-Seattle Campus
    September 2022 - June 2025
    degree
    MBA
    major
    Marketing
    UNIVERSITY OF CALIFORNIA
Work Experience
    Datafi
    Senior Product Marketing Manager Founding team member
    Seattle, WA, US
    February 2023 - present
    company
    Datafi
    title
    Senior Product Marketing Manager Founding team member
    overview
    - Successfully secured Datafi's first Fortune 500 account with Johnson & Johnson, Increasing credibility and market presence - Played a key role in preparing Datafi for venture investments from firms like Tacoma Venture and Illuminate Venture - Led strategic marketing campaigns, increasing ABM efficiency and client pipeline by 20 - Enhanced Datafi's visibility on G2, Capterra, GetApp, and other platforms, improving third-party engagement - Directed the go-to-market team for new product launches, ensuring smooth cross-departmental coordination - Executed branding and repositioning initiatives, including domain change and website optimization, aligning with market demands - Developed interactive guides and onboarding processes, offering personalized assistance for effective product use
    Microsoft
    Account Coordinator
    Bellevue, WA, US
    April 2022 - November 2022
    BizRatings.com 360 Scoreme
    Digital Marketing Specialist
    October 2021 - March 2022
    Marketing Apprentice
    Rome, IT
    April 2020 - September 2021
    Xanadu
    Deputy Manager
    MUMBAI, IN-MH, IN
    May 2017 - December 2018
Skills
Advertising CampaignsBrand AwarenessBrand ManagementBusiness MarketingBusiness TechnologiesContent CreationCoordination SkillsCustomer Relationship ManagementData AnalysisDigital MarketingDirect MarketingElectronicsEmployee OnboardingEmployee RetentionGenerative AIGoogle AdSenseGoogle AnalyticsGrowth StrategiesKnowledge of AdvertisingKnowledge of CampaignsKnowledge of EngineeringManagement of MarketingMarketingMarket ResearchMaster of Business Administration (MBA)Media StrategyMicrosoft ExcelMixpanelMoney InvestmentsNetwork AdministrationPower BIProduct ManagementProduct MarketingReal EstateSalesSearch Engine OptimizationSemrushSendgridSocial MarketingSoftware as a ServiceSQL DatabasesStrategies of MarketingTeam ManagementTeam WorkingTechnical SkillsTelematicsUser ExperienceWeb Performance OptimizationWeb Traffics