Vibha Mohan

Master's

Business Analytics

Integrated Marketing Communications

New York University

SPS Graduate Student Ambassador

- Responsibility: Assisted in administrative activities as well as recruitment initiatives within the admissions office - Achievements: Enhanced interpersonal, communication, and organizational skills through hands-on experience in student engagement and recruitment strategies - Ogilvy- Digital Marketing Intern - Responsibilities: Managed multiple tasks related to social media posts & advertisements for brands such as Hercules, Montra bikes, IFB etc - Achievements: Hands on experience in creating social media content. Appreciated value of processes - McCann- Marketing Intern - Responsibility: Assisted ITC team with traditional advertising, research and focus group analysis on their FMCG products like wheat flour, turmeric etc - Achievements: Exposed to traditional marketing, advertisement creation and market research - White Swan Foundation- Marketing Manager - Responsibility: Managed a team of interns that was instrumental in brand remodeling and generating brand value - Achievements: Understanding of all facets of marketing. Nuances of leadership and analytical skills - Clevertize Limited- Social Media and Content Intern - Responsibility: Worked on various brands as their copy writer. Created and curated content for real estate companies, restaurants, grocery stores etc - Achievements: A holistic view of a marketing agency working with the team as well as clients. Managing relationships and harboring clear communication