Victoria Xiao

Master's

Integrated Marketing Communications

Mamon11

Digital Marketing Analyst Intern

• Optimized marketing campaigns across Meta Ads, Google Ads, and Criteo, achieving a 15% increase in ROAS through data-driven analysis and recommendations • Generated marketing reports with Google Sheets and pivot tables summarizing campaign performance, delivering key insights to business executives weekly • Audited search terms in Google search campaigns, resulting in a 12% increase in ROAS • Leveraged AI to efficiently generate search keywords, contributing to a 9% increase in campaign engagement and 7% improvement in conversion rates for promotion campaigns • Conducted A/B testing on Instagram story ads, identifying the top-performing copywriting and driving a 23% improvement in CTR