Weiwei Liu

Location

Irvine, CA
Chongqing, People's Republic of China
Education
    Truman State University
    August 2010 - May 2015
    degree
    Bachelor's
    major
    Communication
    University of California
Work Experience
    TikTok
    Client Solutions Manager
    Los Angeles, CA, US
    August 2022 - present
    company
    TikTok
    title
    Client Solutions Manager
    overview
    - Performance (MMP, Events API, Full-funnel Solutions - Lead lower-funnel campaigns and exceed 80% - 200% bimonthly revenue goals - Accelerate adoptions of 60+ alpha, beta products, employing A/B testing methods to extract actionable - Consult CPG, Dining, Convenient Service enterprise clients on acquisition, conversion, branding - Develop dashboards to track metrics on performance, forecast and budget
    Yoyo Chinese
    Digital Marketing Manager
    Arcadia, CA, US
    February 2021 - December 2021
    Brand Buddha
    Senior Digital Marketing Specialist
    San Clemente, CA, US
    July 2017 - October 2020
Skills
Languages
ChineseEnglish
Skills
A/B TestingAdoptionsApplication Programming Interfaces (APIs)Brand AwarenessBrand ManagementBudgeting SkillsBusiness AdministrationBusiness to Business CommerceCommunication SkillsConsultingCreativityCustomer Account ManagementDashboardsData AnalysisDigital MarketingE-CommerceEmployee RetentionForecasting SkillsGoogle Tag ManagerHealth CareInnovationKnowledge of CampaignsManagement of MarketingMarketingMedia StrategyMetricsMicrosoft OfficePaid AdvertizingProfit-Based Sales TargetsRetail CommerceSearch Engine MarketingSearch Engine OptimizationStorytellingStrategic ThinkingStrategies of MarketingTechnical SkillsWell-being and Personal Care