Xiaoqing Tu

Master's

Marketing Research

Cld Pr

Fashion and PR Intern

- Cooperated with the event department to complete the event planning and brand sponsorship promotion of Coachella Music Festival, and successfully obtained sponsorship from more than 50 brands. - Assisted the PR department to establish a long-term partnership with White Fox, coordinate with the brand to promote cooperation with models and influencers, and increase brand awareness and audience participation. - Participated in the creation of Second Left’s Valentine’s Day campaign, creating personalized messages for collaborating artists and overseeing the distribution of collaborative apparel, amplifying the campaign’s impact. - Studied to manage digital content for online platforms and actively participate in product lifecycle management, including product launches and discontinuations, to ensure compliance with market trends and consumer needs.