- Working as the first and sole UX researcher, establishing VIDAA's research practice from ground up and conducting
- Democratizing research by mentoring designers on conducting usability testing
- Collaborating with cross-functional stakeholders to define and prioritize research questions, keeping them in the loop from study concept to insight delivery. Selected research
- Benchmarking user satisfaction by running quarterly NPS survey studies across markets, translating user feedback into actionable items for Design, Product, and R&D to improve products
- Encouraged account creation by running usability testing on VIDAA TV onboarding experience
- Identified emerging market trends in cloud gaming for smart TVs through desk research, did concept testing with target users to validate potential product solutions
U
UNIVERSITY OF MARYLAND
Mixed Methods Researcher
College Park, MD, US
August 2017 - June 2022
Skills
Languages
ChineseEnglish
Skills
Benchmarking SkillsCloud ComputingConcept TestingContent AnalysisContextual InquiryCustomer ExperienceData CollectionDesign of ExperimentsEmployee OnboardingExecution of ExperimentsHuman-Computer InteractionInformation ManagementInformation SciencesInformation SystemsKnowledge of StatisticsLiteratureMarket TrendsMentoringMultiplatformNVivoPresentationsPrioritization of RequirementsPublishing SkillsPython (Programming Language)QualtricsRecruitmentResearch and DevelopmentResearch SkillsSecondary ResearchSocial MediaSQL DatabasesStakeholder ManagementStrategic ThinkingStudy DesignSurveysUsability TestingUser ExperienceUser Feedback