Customer Insights AND Marketing Optimization KPMG AU
April 2024 - April 2024
company
Customer Insights AND Marketing Optimization KPMG AU
overview
- Completed a simulation focused on advising a client on customer targeting with the Data, Analytics & Modelling team
- Assessed data quality and completeness in preparation for analysis using MS Excel
- Analyzed data to target high-value customers based on demographics and attributes
- Developed dashboards using Tableau to communicate findings with visuals