Yitong Song

About Me

Magna Cum Laude Graduate from Cornell University | Current Communication Management Master student at USC | Strategic Digital Marketer & Analyst

Location

Changchun, People's Republic of China
Education
    University of Southern California
    August 2023 - May 2025
    degree
    Master's
    major
    Marketing
    coursework
    nline Marketing Communication Development and Analysis, Audience Analysis
    Cornell University
    August 2019 - May 2023
Work Experience
    MomieGo
    Social Media Manager
    Los Angeles, CA, United States, 91671
    December 2023 - present
    company
    MomieGo
    title
    Social Media Manager
    overview
    ● Conducted 3 consumer survey research to segment target users (parents facing parental loneliness) into 3 groups based on their age, parenting stages, work status, and social needs; synthesized insights and built 3 distinct user personas ● Formulated a go-to-market strategy centered on brand partnerships; identified and recruited 3 partners, articulated value proposition, and launched a joint campaign; penetrated the millennial parent segment and expanded user base by 18% ● Developed content strategy for Facebook and Instagram, encompassing 50+ posts informed by benchmarking against 2 competitors and insights from 3 user personas; boosted content engagement rates by 7% and app downloads by 15% ● Monitored and optimized 2 TikTok campaigns; tracked engagement metrics and participant feedback, and iterated campaign strategies, resulting in a 12% increase in video views and an 8% increase in hashtag challenge participation
    Accenture
    Business Analyst Intern
    Beijing, People's Republic of China
    September 2023 - present
    NielsenIQ
    Marketing Analyst Intern
    Beijing, People's Republic of China
    May 2022 - July 2022
    CMC Times
    Event Marketing Intern
    Shanghai, People's Republic of China
    February 2021 - July 2021
    Non Profit
    Co founder
    Philadelphia, PA, United States, 19255
    December 2018 - December 2020
Skills
Languages
ChineseEnglishFrenchJapanese
Skills
A/B TestingAudience AnalysisBrand ManagementBudget SupportBusiness PartnershipsCarpentryCommunication SkillsCommunications ManagementCompetition AnalysisConsumer BehaviourConversion MarketingCoordination SkillsCopywritingCustomer InsightsDigital MarketingDocumentary FilmsFilmmakingFinal Cut ProFundraisingGame DesignGoogle AdSenseGoogle AnalyticsJournalismKeyword ResearchKnowledge of BoatsKnowledge of CampaignsKnowledge of StatisticsMarketingMarketing CommunicationsMarketing PlanningMarket ResearchMedia StrategyMicrosoft OfficeNaval ArchitecturePresentationsProduct Information ManagementProject SponsorshipsRibbon (Software)SalesSales PromotionSearch Engine MarketingSearch Engine OptimizationSingingSocial MarketingSocial MediaSPSS (Software)StreamlineSupply and DemandSurveysSWOT AnalysisTableau (Software)Traffic AnalysisWeb TrafficsZebra (Programming Language)