Yuan Zhang

Location

West New York, NJ
New York City, NY
Education
    The New School
    August 2020 - April 2022
    degree
    Master's
    major
    Design
    Tsinghua University
Work Experience
    Parallelle
    Graphic Designer Brand AND Marketing
    New York, NY, US
    October 2023 - present
    company
    Parallelle
    title
    Graphic Designer Brand AND Marketing
    overview
    - Build the comprehensive branding identity for luxury brand Parallelle, transformed the brand presence and revenue trajectory for Parallelle and BagWorksNY, boosting total revenue by an impressive 60% through strategic marketing and branding campaigns - Spearheaded innovative social media campaigns and engaging trade show displays, increasing brand visibility and customer engagement - Enhanced brand cohesion and strategic market positioning by leading cross-functional team efforts, resulting in a uniUied brand voice
    Sunday Afternoon
    Graphic Designer AND Web Developer
    New York, NY, US
    June 2022 - October 2023
    Parsons School of Design
    Graphic Designer AND Web Developer
    New York, NY, US
    May 2022 - June 2022
    Taichi Graphic
    US Remote Graphic Designer
    November 2021 - May 2022
    SENSETIME INTERNATIONAL
    Graphic Designer
    May 2021 - November 2021
    See 1 More
Skills
Ability to MultitaskA/B TestingAdobe After EffectsAdobe Creative CloudAdobe DreamweaverAdobe IllustratorAdobe PhotoshopArtificial IntelligenceBig DataBlendersBrand ExperienceBrand ManagementBusiness to Business CommerceCascading Style Sheets (CSS)Cash ManagementCommunication DesignCommunication SkillsCopywritingCreativityCustomer Relationship ManagementDashboardsData VisualizationDigital MediaDirect MarketingDrawing SkillsE-CommerceEditingEvent ManagementFigmaGraphic DesignHTMLInnovationJavaScript (Programming Language)Keynote Presentation SoftwareKnowledge of CampaignsLeadershipMarketingOnline AdvertisingPerseverancePhotography SkillsPrintingProduct LinesProduct PlanningProduct PositioningPublic RelationsSalesSales PromotionShopifySocial DevelopmentSocial MediaSoftware as a ServiceSquarespaceStorytellingStrategies of MarketingSubscription ManagementTask ManagementUsability TestingVisual ArtsVisual SystemsWeb DevelopmentWeb TechnologiesWordPress