ZI WANG

Location

Ashburn, VA
Education
    George Mason University
    January 2021 - May 2024
    degree
    MBA
    major
    Data Analytics
    George Mason University
Work Experience
    Auxiliary Services AND Operations at George Mason University
    Web AND Digital Content Manager
    Fairfax, VA, US
    November 2021 - present
    company
    Auxiliary Services AND Operations at George Mason University
    title
    Web AND Digital Content Manager
    overview
    - Works with units on web strategies and leverages data to market new services. Achievement: Increased - Serves as a project manager, building landing pages and web strategies for 10 websites with 250+ pages - Achievement: Implemented - Leverages data to map user journeys and provide recommendations to unit leaders to optimize content - Establishes content writing and quality assurance guidelines to meet brand guidelines and WCAG 2.1 - Collaborates with internal partners to implement applications and web solutions. Streamlines customer - WORK EXPERIENCE
    Auxiliary Services AND Operations at George Mason University
    Web AND Digital Content Manager
    Fairfax, VA, US
    November 2021 - present
    Mason Community Arts Academy at George Mason University
    Marketing AND Communications Coordinator
    Fairfax, VA, US
    May 2019 - November 2021
    Mason Community Arts Academy at George Mason University
    Marketing AND Communications Coordinator
    Fairfax, VA, US
    May 2019 - November 2021
    University Communications at Shepherd University
    Editorial Assistant
    Shepherdstown, WV, US
    April 2014 - May 2019
    See 1 More
Skills
Adobe InDesignAdobe PhotoshopAdvertising CampaignsAnalytical ThinkingAutomationBackendBrand ManagementBusiness EfficiencyBusiness ProcessesCascading Style Sheets (CSS)Catering ActivitiesCommunication SkillsContent CreationContent ManagementContent StrategyConversion MarketingCoordination SkillsCreativityCultural ActivitiesCustomer Relationship ManagementCustomer RetentionCustomer SatisfactionCustomer ServiceData AnalysisDatabasesData MiningDesign of User InterfacesDigital ContentDigital MarketingDirect MarketingEditingEditorial CalendarEmployee RetentionFigmaForecasting SkillsGeneration of LeadsGoogle AdSenseGoogle AnalyticsGoogle Tag ManagerGovernanceHTMLIllustrationJMP (Statistical Software)Knowledge of CampaignsMarketingMarketing SpendingMarket SegmentationMaster of Business Administration (MBA)MetricsMicrosoft ExcelMicrosoft PowerPointMobile Application SoftwareMultimediaPolitical SciencePresentationsProcess AutomationProcurement ManagementProduct DesignProduct MarketingPublic RelationsPublishing SkillsQuality ManagementReal Time DataRetention RateSafety PrinciplesSalesSales PromotionSearch Engine OptimizationSelf MotivationSocial MediaSoftware EngineeringStandardizationStorytellingStrategic ThinkingStrategies of MarketingStreamlineTableau (Software)Team WorkingTechnology IntegrationTesting SkillsUser ExperienceUser PersonaWeb AnalyticsWeb Content Accessibility GuidelinesWeb DesignWebsite WireframeWeb StrategiesWeb Traffics