Zara Biggs

Bachelor's

Public Relations, Advertising, and Applied Communication

Hunter PR

Senior Account Executive

- Senior Account Manager for luxury brands including Johnnie Walker, Tequila Don Julio, Seedlip, and Astral Tequila serving as lead client contact - Historical clients include Tanqueray and evian - Across brands, work with senior management (SVP) to develop strategy, execute high-level media campaigns, events, product launches, work with earned influencers, and monitor budgets - Proactively pitch top tier media across outlets focusing on feature stories & thought leadership, ideate on creative pitch angles and create - Draft corporate messaging and pitch business executives to media for profiles & business trends pieces, in turn coaching them to land key messaging in interviews - Create key assets for accounts including press releases, fact sheets, biographies, messaging, media alerts, agendas, influencer briefs, contracts, and recaps - Coordinate, promote, and recap events, including celebrities, influencers, and top tier press, plan talent itineraries, organize run of shows and update - Work with paid media teams to execute 360 marketing campaigns - Manage and delegate responsibilities to junior staff of daily workflow of accounts while driving consistent results - Lead creative brainstorming sessions and brand strategy - Manage multiple clients while meeting various deadlines