Zarreen Johnson

Bachelor's

Mass Communications

Lundberg Family Farms

Marketing Coordinator

• Manage and maintain projects relevant to digital and social media marketing materials (advertising & coupons, social networking, content development, etc.). • Design and develop digital marketing campaigns to appeal to target audience and improve customer retention; direct campaign timeline and ensure projects are completed on time • Manage editor content schedule, content, community strategy and execution for all social media platforms • Coordinate marketing event, tradeshow, and meeting logistics, which may include securing activation space, making travel arrangements, securing materials, etc. • Serve as the marketing liaison for New Products; developing marketing strategies for new product launches; oversee photoshoots and marketing materials for new product launches • Maintain the accuracy and relevancy of company websites including tracking performance and coordinating updates • Serve as the company liaison for outside agencies as it relates to social media and event coordination • Fulfill requests for product samples, donations, and other promotional product needs. • Establish & maintain filing systems for numerous department documents, event information, and promotional programs • Thoroughly edit website, social content, and other marketing materials for typographical errors, content, and consistency in messaging and design