1. Led competitive analysis of the sleep health industry, uncovering 3 untapped B2B segments; revising the go-to-market strategy that expanded targeting to provider networks and payers, increasing the TAM by 25%
2. Revamped marketing funnel by redesigning the ICP and outreach strategy; driving 40% lift in marketing-qualified leads, attaining 60% conversion rate and 30% sales pipeline efficiency through SEO-driven content and campaigns
3. Built dynamic financial models across 5 revenue streams that projected $0.5M+ in ARR from clinic and payer partnerships; strengthening the fundraising valuation narrative by 15% through calibrated enterprise pricing
V
VFAIRS
Project Manager
Lahore, PB, Pakistan
February 2023 - July 2024
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VFAIRS
Associate Project Manager
Lahore, PB, Pakistan
February 2021 - January 2023
V
VFAIRS
Project Coordinator
Lahore, PB, Pakistan
July 2020 - January 2021
Skills
Languages
EnglishHindiUrdu
Skills
AirtableBusiness AdministrationBusiness DevelopmentBusiness to Business CommerceCareer CounselingCascading Style Sheets (CSS)Competition AnalysisConsultingConversion MarketingCorporate FinanceC++ (Programming Language)Cultural ExchangeCustomer Relationship ManagementDashboardsEconomic GrowthEconomyFinancial ModelingFundraisingGeneration of LeadsGoogle AnalyticsHealth CareHTMLHubspotJIRAKnowledge of CampaignsLeadershipMailchimpMarket ResearchMarket ShareMetricsMicrosoft ExcelNVivoOperations ResearchProblem SolvingProject ManagementRevenue GrowthSalesSales ProcessesSearch Engine OptimizationService OrientationSQL DatabasesStataStrategies of MarketingTableau (Software)Volleyball