Zulfia Kiran

Master's

Business Administration

NOCTEM HEALTH

Strategy & Business Development Intern

1. Led competitive analysis of the sleep health industry, uncovering 3 untapped B2B segments; revising the go-to-market strategy that expanded targeting to provider networks and payers, increasing the TAM by 25% 2. Revamped marketing funnel by redesigning the ICP and outreach strategy; driving 40% lift in marketing-qualified leads, attaining 60% conversion rate and 30% sales pipeline efficiency through SEO-driven content and campaigns 3. Built dynamic financial models across 5 revenue streams that projected $0.5M+ in ARR from clinic and payer partnerships; strengthening the fundraising valuation narrative by 15% through calibrated enterprise pricing