As director of Growth Marketing, I overswaw all aspects of growing The Muse’s user base. I lead our team to growth organic & paid channels, develop partnerships to extend our reach, and working with other teams to enhance our products to meet the needs of the market and our users.
• Within my fist year I have grown users 60% YoY and 127% since my arrival at the company.
• Architected and develop the Organic Search, Paid Acquisition and Partnership practices at The Muse.
• Worked with finance and data science teams to develop an LTV model.
• Developed/ executed go to market strategies in conjunction with product