Growth Marketing / Director of Business Development
August 2019 - present
company
AESTHETIC MARKETING LLC
title
Growth Marketing / Director of Business Development
overview
- Assisted on optimizing Facebook Ads with a mid-six-figure per month budget for a Home Improvement eCommerce brand that
- Optimized and ran strategic SEM & Facebook ads for eCommerce brands to reach new milestones in revenue and achieved 7 ROAS from a 2.5 ROAS with 4-figure monthly ad spend
- Consulted social media creators on creating their eCommerce merchandise brand including one partnership that achieved $250K in revenue in the 1st week
- Achieved over $5,000 in revenue with only $200 in Facebook ad spend in the span of one month for a Botox campaign for a plastic
- Developed processes of leveraging LinkedIn Sales Navigator and Lemlist to optimize B2B lead generation
- Created blog article content based on SERP Analysis and extensive Ahrefs research and optimized it for SEO purpose
- Implemented an effective blog promotion strategy via backlinking, social media, online publishing platforms, working with other
- Initiated discovery calls with prospects including plastic surgeons, real estate owners, eCommerce brands, and social media creators
- Created many optimized landings page to increase conversations for PPC campaigns by simplifying pages, creating headlines that
- Optimized an email workflow for eCommerce clients with if/then triggers to optimize leads through the marketing funnel consisting of a welcome email for new sign-ups, abandoned cart emails, and cross-sell and up-sell emails
- Hired and developed a team of 8 virtual assistants, lead scrapers, copywriters, developers, and designers to automate the lead generation
- Created relevant Standard Operation Procedures for hirees to automate workflow and training