VICI Aveda Institute and Beauty School is a private cosmetology school. The VICI Beauty Schools have a history that goes back to 1969, when Marvin Rushing and Penelope Rushing established the first VICÍ Beauty School on Highway 100 and Hampton Ave. Interestingly, the name VICI is derived from the Latin word, meaning ‘to conquer’. Currently, the VICI Aveda Institute and Beauty School have two campuses, both in Milwaukee, Wisconsin. The school offers three programs – cosmetology, esthiology, as well as a nail technician, and beauty instructor program. The curriculum includes several hours of mandatory practical work, which students complete at the in-house salon. Students who graduate from VICI emerge ready to take on the beauty world, as is testified by the glowing reviews that the in-house salon receives from its numerous customers.