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Andrew Maguire, CEO here at Looksharp, interviews Rand Fishkin, founder of Moz.com.
In 2004, Rand started a blog on SEO—his journey, what he was learning, etc. The idea was to make the practices of SEO more transparent and accessible.
Andrew: As a non-technical founder, how do you find that that impacted how you needed to build your team and run your company?
Rand: Your startup will inherit the strengths and weaknesses of the founder, particularly if it’s a founder CEO. A lot of my strengths, for better or worse, were around marketing, so Moz has always had really good community, really good marketing, good brands etc, But we’ve struggled a lot on the technical side for a long time.
If you can, I would urge you to ask “these are strengths that my company needs to succeed—are they the strengths that I have?” If not, how can I change our model, how can I shift our company to lean on the strengths that I really have? If you have that co-founder, you can make that person part of that strengths bucket.