Want to Learn How to Market Yourself? 5 Books That’ll Get You There

This article was inspired by a piece originally published by OnDeck®, which is hiring summer interns on WayUp now.

Whether you’re a college student taking on the internship search for the first time or a recent grad trying to make waves at that first post-grad job, making a great impression can be difficult. However, our friends at OnDeck, an amazing company that helps small businesses secure loans and financing, are here to help.

Being able to market yourself well is becoming increasingly important (especially in the digital age!), so OnDeck rounded up a great list of 33 books for you to dive into on that very subject. If reading almost three dozen books is a little intimidating for you, we picked our favorite five from OnDeck’s list so you can get started.

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki

Want to feel inspired to do anything? Okay, that might be a bit of an exaggeration, but Guy Kawasaki’s best-selling book The Art of the Start will help you feel ready for any challenge that comes your way, including rocking the job hunt and being the best employee ever.

Influence: The Psychology of Persuasion by Robert Cialdini

Influence is important no matter whom you’re trying to persuade, and Robert Cialdini’s classic book needs to be at the top of your list.

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley

“But I’m not a writer!” you might be saying. Whether it’s a resume or a tweet, no matter what you’re creating, it’s important to know how to market yourself through the written word. The good news? This book can get you there!

Contagious: Why Things Catch On by Jonah Berger

Why do certain products and ideas catch on? Jonah Berger has the answer, and using his advice, you’ll be able to not only come up with the next big contagious ideas, but you’ll also be able to show others why they should invest in you, too.

Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher

Learning how to negotiate is a big part of growing up, and no matter what your endeavor, understanding compromise will serve you well.

Think OnDeck’s suggestions are awesome? Their book list isn’t the only thing that’s great about the company; they’ve got an amazing culture and great team members, too. Check out their positions on WayUp and apply now!