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This Is the Toughest (and Most Rewarding) College Business Competition Out There

Published on January 10, 2017

3dp_archatech_underarmour_logo This article is sponsored by Under Armour, which is hiring Business & Operations Interns and Technology & Product Development Interns for its Summer League on WayUp now.

Have a great business idea? Want to pitch it to people who care about helping budding founders? Before you send in that Shark Tank application, consider becoming part of the Cupid’s Cup, the toughest business competition open to young people in the United States.


Under Armour founder and CEO Kevin Plank has run the competition for 11 (soon to be 12) years, giving bright, ambitious entrepreneurs the opportunity to earn serious dough ($100,000 is up for grabs this year!), get access to his personal network (imagine getting one-on-one time with some of the biggest founders and CEOs in the country!), and win the prestigious title of Cupid’s Cup champion.

Sitting on the edge of your seat yet? Here’s what you need to enter:

  • You must be a current student or alumnus/a of an accredited college or university.
  • You must be age 30 or younger
  • The business must be a legal entity where the applicant is an equal or majority owner and there is proof of serious business acumen (basically, are you too legit to quit?).


So, you applied to the competition and made it through the semifinals at Under Armour HQ and got to the finals. Who’s evaluating your kick-butt company? Past competitions have had some of the coolest judges ever:

  • Kevin Plank (obviously), Founder and CEO of Under Armour
  • Arianna Huffington, Co-Founder of The Huffington Post
  • Russell Simmons, Co-Founder of Def Jam Recordings
  • Mike Lee, CEO of MyFitnessPal
  • Dan Gilbert, Chairman and Founder of Quicken Loans (oh, and the majority owner of the Cleveland Cavaliers!)

Somebody had better call Taylor Swift, because this squad is on fire.


Want to get in on the Cupid’s Cup yourself? The application deadline is coming up on January 1st, so you’ll need to get yourself in the game ASAP.

And if you now think Under Armour is doing the coolest stuff ever, guess what? You don’t have to sit on the sidelines, because they’re using WayUp to look for people to join their team right now (and that could be you!).

Lily Herman WayUp Staff

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