Social Media focus includes:

• Assist with social media engagement by helping manage The Parks Apparel's social media channels
• Drafting and editing copy for social channels
• Monitoring social media web analytics on a weekly basis (e.g. page views, engagement, followers), and provide reports of growth and other activity.
• Analyzing data from social media campaigns
• Direct and communicate inquiries between influencers and the Parks team
• Assistance with orders and packaging when necessary

Marketing/advertising focus includes:

• Engaging with the marketing team on a regular basis to brainstorm ideas for new and innovative marketing and social media campaigns.
• Assist with gathering data for marketing reports and supporting a variety of marketing and advertising programs.
• Creating campaigns to support the efforts of The Parks Apparel.

Other responsibilities include, but are not limited to:

• Researching industry specific sites (blogs, forums, etc.) for product reviews, customer comments, and other relevant marketing information.

Requirements:

• Detail oriented
• Must have excellent written and verbal communication skills
• Proficiency in Microsoft Office (Word, PowerPoint, Excel), Google Docs
• Proficiency in Photoshop and/or Illustrator a plus
• Knowledge and experience with Instagram, Facebook, Twitter, YouTube, and other social media platforms.
• Pursing undergraduate with a minimum 3.0 GPA
• Self-starter with good time management skills
• Ability to work independently and with others
• Ability to maintain strong and consistent communication through email and phone
• Lover of all thing outdoors!

The Parks passion for our national parks and love for fashion has brought us together to give you quality outdoor clothing for your adventurous soul.