Join us on November 19th to learn more about L’Oréal Brandstorm 2026 — the world’s largest youth innovation challenge where bold vision meets beauty tech and the next generation of game-changers.

Calling all trailblazers, dreamers and innovators aged 18-30: this is your moment to step into the spotlight. No matter your background, if you’ve got ambition, creativity and a spark of innovation, we invite you to participate.

What’s the challenge this year? We’re asking you to craft the future of luxury fragrance. Design unparalleled products and experiences powered by pure creativity, pioneering tech & science, and bespoke services.

Why join?

• Real-World Experience: Work on a concrete business case for a global leader in beauty, gaining invaluable insights into the luxury fragrance market and L'Oréal's operations.

• Skill Development: Enhance critical thinking, problem-solving, teamwork, presentation, and innovation skills through a structured learning journey.

• Mentorship: Receive guidance and feedback from L'Oréal experts and industry professionals throughout the competition phases.

• Certificate of Completion: Every participant who successfully completes the competition receives an official L'Oréal Brandstorm certificate, recognizing their dedication and achievement.

• Networking Opportunities: Connect with L'Oréal employees, fellow innovators, and industry leaders from around the globe.

-Global Exposure:

 - U.S. Finals in New York City: The top ten finalist teams from the U.S. will travel to New York City to compete in the national finals.

 - Global Finals in Paris: The winning U.S. team will earn an all-expenses-paid trip to Paris, France, to represent the U.S. and compete against teams from around the world in the Global Finals.

• The Ultimate Prize: The Global Winning Team will receive an exclusive Management Trainee (MT) opportunity with L'Oréal USA, fast-tracking their career development within the world's leading beauty company. They will also receive a 3-month mission in our Paris HQ to determine the feasibility of the project.

To learn more about L'Oreal, check out their profile on WayUp here.

This live session is entirely virtual. Once we review your RSVP, you will be emailed a link to register for the info session if you qualify.

November 19, 2025, at 5:00pm - 6:00pm EST

Join L'Oréal, the world’s #1 beauty company, and the 40th most valued company1, with a global presence in over 150 markets. We are a 100-year-old business embarking on a sustainable, digital, and societal transformation. Committed to inventing the future of beauty through tech and engineering, we harness the power of data, technology, innovation, and science at the core of our strategy to address complex challenges at scale while upholding our commitments to society and the planet.

With 86,000 employees across 150 countries spanning five continents, L'Oréal leads the world in beauty and pioneers beauty tech. Our portfolio comprises 36 international brands grouped into four unique divisions: Luxe, Consumer Products, Dermatological Beauty, and Professional Products. Some of our renowned brands include CeraVe, La Roche Posay, Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Maybelline New York, and so much more.

For over a century, we've been dedicated to the beauty industry, striving to bring beauty to all people. Our ambition is to reach another one billion consumers worldwide by innovating and creating cosmetic and skincare products tailored to the diverse beauty needs and desires of individuals.

Now, it's about you. If you're driven, love challenges, embrace learning and growth, and aspire to make a positive impact on the world, we invite you to join our diverse teams. Whether you're an intern or a seasoned professional, we are always on the lookout for new talents to contribute to our mission.

If you're ready to take control of your career and be part of our journey, click here: https://careers.loreal.com/en_US/content