As you’re experiencing in your daily life, our tastes and habits are frequently evolving, so than the way with interact with people, with products and brands. This is why we are looking to you, our future innovators, leaders, and entrepreneurs to tackle our ultimate innovation case competition: Brandstorm.

What is Brandstorm?

Brandstorm, L'Oréal's ultimate innovation case competition, is the opportunity of a lifetime. Since 1992, Brandstorm has brought together over 40,000 ambitious students a year from all years, majors, and from over the world who have created 10,000+ groundbreaking ideas, innovations, and business models.

To compete, you will form a team of three students to solve a real-life business challenge:

Invent the Beauty Shopping Experience through Entertainment.

We invite you to create a new way to buy and experience Beauty shopping in a more playful and entertaining way. Your project must be scalable, to a brand, a L’Oréal division, a distribution channel, or to the whole group.

What's the prize?

An immersive intrapreneurship with L'Oréal in Paris!

What’s the Process Like?

• Registration – Register and form your team of three ASAP! Registration will close on February 12
• First Round Submissions – Your first submission pitch will be in the form a 5 minute video and a 3 slide presentation – easy, right? You can start working on as soon as you register and it’s due February 26
• USA National Finals – 10 teams will be selected to compete in front of L'Oréal USA Senior Executives at USA National Finals in mid April.
• Virtual International Semifinals – The winners of the USA National Finals will then have the unique opportunity to participate in meet students from across the world as competitors in the International Virtual Finals in May.
• Worldwide Finals – The Top 10 teams from the Virtual International Semifinals will compete in our worldwide finals at the end of June!

• You are currently an undergraduate or graduate student at an accredited USA based university, excluding MBA and PhD students.

Registration and team formation closes on February 21, 2021, so make sure you register today @ brandstorm.loreal.com!

• Access a dedicated recruitment process managed by our USA campus recruitment team – by participating in Brandstorm, you’ll be meeting our recruitment team and have demonstrated valuable skills and a mindset matching our work culture and so we want to potentially hire you! Many Brandstorm alumni have gone on to work for L'Oréal as interns and fulltime employees.
• Tackle a real business case from idea to business concept
• Develop practical business skills and learn about the industry through 80+ hours of available e-learning materials and exclusive live master classes with senior leadership
• Our top 10 USA teams will gain a L'Oréal Mentor
• The winners will get an intrapreneurial experience at L'Oréal in Paris

Join L'Oréal, the world’s #1 beauty company, and the 40th most valued company1, with a global presence in over 150 markets. We are a 100-year-old business embarking on a sustainable, digital, and societal transformation. Committed to inventing the future of beauty through tech and engineering, we harness the power of data, technology, innovation, and science at the core of our strategy to address complex challenges at scale while upholding our commitments to society and the planet.

With 86,000 employees across 150 countries spanning five continents, L'Oréal leads the world in beauty and pioneers beauty tech. Our portfolio comprises 36 international brands grouped into four unique divisions: Luxe, Consumer Products, Dermatological Beauty, and Professional Products. Some of our renowned brands include CeraVe, La Roche Posay, Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Maybelline New York, and so much more.

For over a century, we've been dedicated to the beauty industry, striving to bring beauty to all people. Our ambition is to reach another one billion consumers worldwide by innovating and creating cosmetic and skincare products tailored to the diverse beauty needs and desires of individuals.

Now, it's about you. If you're driven, love challenges, embrace learning and growth, and aspire to make a positive impact on the world, we invite you to join our diverse teams. Whether you're an intern or a seasoned professional, we are always on the lookout for new talents to contribute to our mission.

If you're ready to take control of your career and be part of our journey, click here: https://careers.loreal.com/en_US/content