As you’re probably all experiencing in your daily life, our tastes and habits are frequently evolving, so than the way with interact with people, with products and brands. New trends are constantly appearing and growing and we all have a key role to play in those worldwide changes. This is why we are looking to you, our future innovators, leaders, and entrepreneurs to tackle our ultimate innovation case competition: Brandstorm.
What is Brandstorm?
Brandstorm, L'Oréal's ultimate innovation case competition, is the opportunity of a lifetime. Since 1992, Brandstorm has brought together over 40,000 ambitious students a year from all years, majors, and from over the world who have created 10,000+ groundbreaking ideas, innovations, and business models.
To compete, you will form a team of three students to solve a real-life business challenge:
Invent the Beauty Shopping Experience through Entertainment.
We invite you to create a new way to buy and experience Beauty shopping in a more playful and entertaining way. This can involve using social platforms, live-streaming, social commerce, on-demand content, digital services, data or anything new! Your project must be scalable, to a brand, a L’Oréal division, a distribution channel, or to the whole group.
What's the prize?
An immersive intrapreneurship with L'Oréal in Paris!
What’s the Process Like?
At L’Oréal, we are convinced that there is no single and unique model of beauty, but an infinite diversity of forms of beauty, linked to periods, cultures, history and personalities. Since the company’s creation by a researcher, the group has been pushing the frontiers of knowledge as its unique research arm enables the company to continually explore new territories and invent the products of the future and lead the beauty tech evolution. L’Oréal offers a diverse portfolio of products with more than 30 international brands sold through multiple distribution channels, both traditional and digital. In its business model, L’Oréal strives to enhance well-being, preserve the planet through dedication to sustainability, and support local communities.