The Brand Communications Specialist supports the brand team in meeting their business objectives and represents the UPS brand to external customers and organizations. This position accomplishes this by coordinating the approval process for customers requesting use of UPS brand assets such as logos, photography and web banners for their websites, marketing materials or events. He/She must understand brand guidelines and recognize whether the customer's request meets those guidelines before approving the request or handing it off to Legal for further review. The Brand Communications Specialist will then ensure that a record of the request is stored in our Customer Relationship Management (CRM) system for future reference.
The Brand Communications Specialist reviews and responds to third party brand requests to ensure requests are handled in a timely fashion. He/She coordinates approvals with Market Driver, Legal, and Brand Management to generate trademark license agreements which authorize third parties to use our brand assets. This position updates brand information and customer instructions on how to submit a brand request via Brand Exchange so that customers can efficiently submit a request. The Brand Communications Specialist develops brand request reports to track the volume and type of requests handled on a quarterly basis. He/She updates training materials and guidelines to support international Region Brand staff in managing their third party brand requests.
UPS is an equal opportunity employer – race/color/religion/sex/national origin/veteran/disability/sexual orientation/gender identity