Marketing Specialist

JOB SUMMARY

The Brand Communications Specialist supports the brand team in meeting their business objectives and represents the UPS brand to external customers and organizations. This position accomplishes this by coordinating the approval process for customers requesting use of UPS brand assets such as logos, photography and web banners for their websites, marketing materials or events. He/She must understand brand guidelines and recognize whether the customer's request meets those guidelines before approving the request or handing it off to Legal for further review. The Brand Communications Specialist will then ensure that a record of the request is stored in our Customer Relationship Management (CRM) system for future reference.

The Brand Communications Specialist reviews and responds to third party brand requests to ensure requests are handled in a timely fashion. He/She coordinates approvals with Market Driver, Legal, and Brand Management to generate trademark license agreements which authorize third parties to use our brand assets. This position updates brand information and customer instructions on how to submit a brand request via Brand Exchange so that customers can efficiently submit a request. The Brand Communications Specialist develops brand request reports to track the volume and type of requests handled on a quarterly basis. He/She updates training materials and guidelines to support international Region Brand staff in managing their third party brand requests.

OTHER DUTIES

• Provides support to other Brand team members for ad hoc brand projects when resources are not available to help move their work along.
• Maintains records in Brand SharePoint site to provide centralized access to key documents.
• Updates Brand FAQs on brand request portal of UPS Brand Exchange to ensure customers can receive "self-help" if they have a question.
• Updates other brand training to provide basic brand information to new hires and others.
• Updates Brand Rankings Fact Sheet to keep the organization apprised of UPS's standing in various industry reports.

PREFERRED COMPETENCIES

• Applies Database Knowledge:  Demonstrates basic knowledge of database design principles; identifies users’ requirements and needs with guidance from others; demonstrates a basic understanding of the importance of maintaining and updating databases.
• Conducts Research:  Identifies the business problem that requires research; identifies sources of information that are relevant to a problem; reviews literature and data related to the research question; summarizes information from data sources.
• Detail Orientation:  Captures/documents specific and accurate information; learns subjects thoroughly and in detail; completes work with thoroughness; supplies appropriate details when requested; maintains organized files.
• Solicits and Gathers Information:  Demonstrates a general knowledge of techniques for soliciting and gathering information.

UPS is an equal opportunity employer – race/color/religion/sex/national origin/veteran/disability/sexual orientation/gender identity

Founded on a $100 loan in 1907, 2 teenage boys opened up a messenger service in a 6 by 17 foot office located just below the sidewalk on Second Avenue and Main Street in Seattle, WA. Messengers ran errands, carried notes, hand baggage, and delivered trays of food for customers. They also delivered packages, traveling by streetcars and bicycles for longer trips, and later using motorcycles.