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Consumer Insights, Rookie

Under Armour

Under Armour

Consumer Insights, Rookie

Baltimore, MD
Internship
Paid
  • Responsibilities

    Under Armour’s Summer League Rookie Program offers current college students the chance to get inside the world’s most dynamic brand in sports. While interning at Under Armour, Rookies will be key players in advancing our mission: Under Armour makes you better.

    You will spend your summer making an impact on your team, learning from others through mentoring, networking, and training, and experiencing what it’s like to live in a great city working for a fast-paced, innovative, and growing company. This is an opportunity to be part of the Consumer Insights team.

    ESSENTIAL DUTIES & RESPONSIBILITIES:

    • Work closely with the Under Armour Marketing and Sports Category teams to identify and understand key research opportunities
    • Leverage Under Armour’s online consumer panel for continuous insights around our target consumer by sport category
    • Help lead, plan and conduct a wide variety of internally-managed research projects (e.g. surveys, focus groups, ethnographies, mining databases) to provide findings and actionable recommendations
    • Organize and coordinate research being performed by external partners
    • Analyze our internal consumer database to understand connections between online sales and macro consumer behavior trends
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  • Qualifications

    Qualifications

    • Pursuing a Bachelor’s Degree in Business, Statistics, Marketing, or Psychology
    • Support and motivate peers to achieve operational goals as well as personal goals
    • Entrepreneurial mindset with the ability to adapt to change

    EDUCATION AND/OR EXPERIENCE:

    • Graduating between December 2020- June 2021
    • Previous internship experience and retail experience a plus
  • Desired skills

    Critical Skills

    • Exceptional verbal and written communication skills
    • Ability to multitask while working in a fast-paced environment and take risks
    • Ability/experience working with cross-functional teams to achieve goals
    • Exceptional excel skills
  • Benefits

    Perks + Benefits

    • Mentorship Program: Under Armour Rookies are assigned mentors who are there to help them navigate the company, share their experiences, and expand their networks.

    • Leadership Speaker Series: Senior leaders at UA share about the business, lessons learned, leadership advice, and take questions in a casual format with Rookie-led Q&As.

    • Impactful Projects: Rookies work on high-impact projects with real data, customers, technology or design needs in order to make an impact on the team. Volunteering Opportunities: During the program, Rookies will get involved in the community, gaining perspective, and making a difference with non-profits throughout the city.

    • Sample Sale: Rookies design, operate and manage a pop-up Under Armour store at our Baltimore Global Headquarters. For one week, Rookies step out of their day job and come together to work toward a common goal.

    • Social Events: We’re all about the team inside and outside the office. The Rookie Program Sports League and other social events give teammates and Rookies the chance to get to know each other outside the office.

  • Industry
    Sporting Goods
  • About Us

    Under Armour is an environment where building a great team is vital, where doing whatever it takes is the baseline, and going above and beyond to protect the brand is commonplace.