Let’s say you’ve read about the amazing benefits and inspiring mission of Lumen—the Platform for Amazing Things. But you’re still silently wondering, am I the only one who doesn’t know what this means? Read on to discover what the rebranded company and the platform are all about, how they’ll help their customers realize their potential and how laser tag and pepperoni can help explain it.
Why Lumen? Why Now?
Lumen’s goal is to further human progress through technology (their stated purpose) in the 4th Industrial Revolution. That’s the explosion of data and applications that has changed the way we live and work. To access the cutting-edge technology required to compete, Lumen customers need better application performance and security. Because things change quickly and constantly, they need it now. And so – The Platform for Amazing Things.
A simple, and admittedly loose, analogy: Your car is unreliable. You stay close to home in case it breaks down. That limits you to a small local market with boring fruit, four mediocre restaurants and a movie theater with one screen. Your friends, who have new cars, can access faster, newer, better, tastier, more amazing stuff, like laser tag and farmer’s markets. You hate being left out, so you buy a new car (the platform) right away.
This new vehicle, with its upgraded sound system, doesn’t just serve as your mode of transportation; it’s your primary means for getting you everywhere you want to go – and with a new car scent as a bonus. It’s so amazing, it becomes your new identity (like our updated name).
The Platform for Amazing Things
The platform will enable each of Lumen’s four product lines: Adaptive Networking, Edge Cloud and IT Agility, Connected Security and Communication and Collaboration.
Adaptive Networking provides high bandwidth that the platform automatically adjusts up or down, in real time, depending on their customers’ data and application needs. The platform is intelligent and flexible to help change network services on demand. It is also a high-performing machine. This is what people require to tap into the newest technology.
Another car analogy: You land an amazing job in the city, but it’s 20 miles away with heavy traffic. Congested roadways translate to inefficient travel and slow speeds. Imagine Lumen – unlike the rude Department of Transportation who makes you share the road with everyone else – opens an express lane you can travel alone, with streamlined pathways through the interstate (network) to improve performance and reduce congestion.
Edge Cloud & IT Agility moves computing power closer to the devices that use it—at the “edge” of the network. The Edge Computing features of the Lumen platform help customers move workloads (digital stuff) even closer to digital interactions around the world. Being closer to the network edge means faster processing and better performance, because that digital stuff doesn’t have to travel as far. With that speed and goodness, the platform helps customers open the door to more amazing technology. More on this here.
Now we’re going to put Lumen in the driver’s seat. Your usual pizza joint (cloud) is far from your business and you’re not in their delivery area. By the time you drive to the restaurant and back, your pie (data) is cold, and you’ve also wasted your time.
Now what if the restaurant opens some franchise stores (edge cloud) closer to you? With a shorter distance to travel, a reliable car and his thermal-enhancing rich Corinthian leather seats, your pizzeria driver delivers an amazing customer experience in the form of a piping hot, hand-tossed pepperoni pizza in 30 minutes or less. Mangia!
Connected Security has embedded superpowers to protect customers’ precious data and apps. With Lumen’s huge network, they can see and proactively thwart malicious attacks with automated threat detection and response, which is pretty cool. It’s also invaluable for Lumen’s customers, whose assets are beyond important.
Back to the car: With that ugly commute, you are dependent on your AM-radio “eye-in-the-sky” segment every 10 minutes on the 10s. Because the reporter/pilot can see so much more of the landscape (network) from her bird’s-eye view, she can protect you against accidents, slowdowns and an errant mattress in the far left lane. And with its integrated security protections that come standard with the platform, it’s like you’re driving a car with the world’s most powerful OnStar system that is fully integrated to your airbag, your lane-departure detection, your pre-collision throttle management and your blind-spot indicator on the side mirror.
Communication and Collaboration tools, like Lumen’s Engage, Cisco Webex and Hosted Collaboration are built into the platform. These tools help businesses adapt to changing work environments and keep dispersed teams connected and engaged. That’s corporate speak for: “Fantastic. I don’t have to drive all the way to your house to work on a presentation.”
Just one more: You love your ’88 Pontiac Fiero, but it’s a two-seater. You can only drive one friend at a time to a party, concert or hoe-down, and you end up missing the conversation and tomfoolery in your other friend’s bigger Toyota Camry. What you need is a Lumen luxury passenger van that allows everyone to ride together (collaboration tools) in a private express lane (adaptive networking), to a closer destination (Edge Computing), protected by Chopper 9’s commuter reports (security). Pile in!
Want to learn more? Check out stories and open opportunities at Lumen on WayUp!