Tag: preparation

Common Tools for Social Media Managers

If you’ve already found out tips on how to become a social media manager from Birchbox’s Juliette Dallas-Feeney, you know that working with social media involves more than just a knack for posting funny memes. It also requires an understanding of the social media landscape and an analytical mind. Whether you’re applying for a paid or unpaid internship or an entry-level job, there are several tools that can help you measure stats accurately and consistently in the fast-moving world of social media. These tools can also help you maximize engagement across different channels and get the best results for your campaigns.

If you’re thinking about applying for a social media role, familiarizing yourself with these tools will help you demonstrate knowledge of the field during the interview.

Here are some of the most common tools you’ll need when entering this field.

1. Google Analytics

One of the best and easiest ways to track the performance of your social campaigns is Google Analytics. This free analytics service is easy to integrate into any website and offers comprehensive reporting for website traffic, including audience insights and geographic breakdowns of where your traffic is coming from.

Why it’s important: Social media managers use Google Analytics to keep track of which pieces of content are performing well on various social channels and how those channels are driving traffic to their websites. The service (which has a paid component with even more in-depth insights) is one the best ways to stay up-to-date on how your site and social media accounts are performing, making it easy to test different strategies and track results.

2. Hootsuite

One of the most established tools for social media management, Hootsuite makes it easy to create, schedule and track social posts across different platforms. Hootsuite is most commonly used with Facebook, Twitter, Instagram and LinkedIn although it has the ability to connect with a total of 35 social networks. This makes it a one-stop shop for social media management, letting you manage all of your accounts in one place.

Why it’s important: Hootsuite allows you to schedule and analyze your social posts as well as create custom reports that you can use to track campaign performance. In addition to making it easy to see all of your social accounts in one place, the tool also acts a social-listening device, offering you real-time information on trending topics that you can leverage to boost engagement.

3. Facebook Insights

A great tool for any social media manager, Facebook Insights makes it easy to measure things like reach, engagement, clicks and shares. The interface also lets you generate reports for individual time periods so that you can get an accurate idea of trends for a specific month or quarter. As an added bonus, Insights shows you pages similar to yours, making it easy to capitalize on new social trends in your specific field.

Why it’s important: Since Facebook is the single-highest traffic driver for websites across almost every industry, social media managers rely on Facebook insights to understand how audiences are engaging with their content and create strategies for maximizing the impact of their campaigns.

4. Facebook Ads Manager

Facebook Ads Manager is one of the most important tools in any social media manager’s toolbox. This service makes it easy to create, run and track ads on Facebook, ensuring maximum engagement with your target audience.

Why it’s important: Social media managers use Facebook Ads Manager to increase engagement and boost traffic to the company’s website. This can be done by boosting existing posts or creating sponsored ones to engage new users and increase visibility. Best of all, Facebook offers tools to manage spending and track ad performance.

4. Buffer

Like Hootsuite, Buffer is a social media tool that allows you to schedule, publish and analyze posts on multiple social platforms at once. Another freemium service (that offers additional services for a premium fee), this is a wonderful alternative to Hootsuite, offering increased flexibility with scheduling and the ability to manage your social channels from one place. Buffer also has an innovative creative tool that lets you turn quotes into images, driving more engagement to your posts.

Why it’s important: Every expert has their preferred tools and some social media managers prefer Buffer’s interface and analytics tracking platform to the one offered by Hootsuite. The only way to know which one is right for you is to try both and see what fits your needs.

Pro Tip: Since different companies use different scheduling and tracking tools, having in-depth knowledge of several social media management services is likely to impress hiring managers and get you noticed as a serious candidate.

5. TweetDeck

While Hootsuite and Buffer offer a multi-channel solution for social media management, TweetDeck offers a specialist solution specifically for Twitter. This is an awesome tool if you’re focused on your brand’s Twitter presence since it allows you track trends, measure engagement and post from multiple Twitter accounts at once.

Why it’s important: Owned directly by Twitter, TweetDeck offers a seamless way to manage Twitter accounts on a large scale while also providing the most accurate analytics for this channel.

6. Canva

Over the course of the past two years, images have become increasingly important on social media. Posts with images currently drive 94% more traffic than posts without images. As a result, many social media managers are finding themselves learning graphic design with services like Canva.

Why it’s important: Canva takes the guesswork out of creating great graphics by offering templates that are easy to customize and share. It’s also a wonderful first step to learning more complicated design programs like Photoshop and InDesign. Added bonus: Knowing the basics of design will give you an edge over other candidates.

Working in social media involves a unique blend creativity and metrics-driven strategy. In order to maximize the impact of your campaigns, and land a job of your own, it helps to have the best tools at your disposal.

 

Next, get more career tips for internships and entry-level jobs such as How to Take an Exit Interview and find answers to common interview questions such as What Are Your Weaknesses?

What is a Double Major?

As you get closer to declaring your major, you may be faced with some tough choices. Would you rather major in creative writing or economics? More importantly, which major would set you up for greater success? As you consider your options you might also think about the best way to combine your interests into a double major.

Here are some things to keep in mind if you’re thinking of studying two subjects at once.

What is a double major?

A double major is a combined focus on two academic subjects. Although these subjects may be closely linked (such as economics and business), they can also be vastly different (such as biochemistry and French). In order to successfully complete a double major, you’ll typically need to take double the number of major-related classes, since you’ll typically need to fulfill up to 12 classes in each of your chosen subjects.

What are the benefits of a double major?

There are many benefits to doing a double major including increased exposure to new things, networking opportunities and skill building. In fact, studying two subjects at once is a great way to open up doors when it comes time to find a full-time job. Best of all, employers are likely to be impressed by your work ethic and to consider you a strong candidate.

What are some of the challenges of a double major?

Although there are many benefits to doing a double major, it’s also important to consider some of the challenges that come along with it. For example, with an increased workload every semester you’ll have less time for electives, internships and extracurriculars. Although this won’t necessarily negatively impact your college experience, it’s definitely something to keep in mind as you get ready to declare your major.

Choosing a major is one of the most important parts of your college career. When deciding whether to declare a double major, be sure weigh the advantages and disadvantages of a double major and make the decision that fits you best.

 

Next, learn more about this college major such as Computer Science and get more career tips for internships and entry-level jobs such as How to Evaluate Job Fit in Your Interview.

Top 5 Industries for Workforce Diversity

Regardless of your major, if you’re embarking on your first job search you might be wondering which hiring trends are likely to affect your career. One of the biggest professional trends in recent years has been an increased focus on diversity. This is partly the result of new diversity guidelines set out by the Equal Opportunity Commission (EEOC) and partly the result of studies showing that companies who hire with diversity in mind tend to be more successful and have happier employees.

To get the inside scoop on which industries are making diversity a major priority, we recently sat down with the team at NetSuite, one of the leading software companies in the world and a recognized diversity leader, having been named a 2020 Women on Boards Winning “W” company for the fourth year in a row. We analyzed several factors including gender, ethnicity, age and geography, and highlighted both traditionally diverse industries and those that having been taking big steps towards improving their diversity rankings in recent years.

Here are the top five industries focusing on workforce diversity right now.

1. Healthcare

As one of the oldest and most established industries, healthcare has a long history of serving diverse populations and hiring employees who reflect that diversity. This is especially true when it comes to ethnic and gender diversity with one-third of healthcare workers being non-white and two-thirds of nurses being female. In addition to racial and gender diversity, healthcare is also geographically diverse meaning that it is evenly spread out across the country. Although the industry has already made great strides in developing an inclusive workforce, in recent years it has placed an even greater emphasis on hiring candidates from multicultural backgrounds in order to better serve expanding sectors of the population.

2. Education

Like healthcare, education is one of the most diverse industries, particularly when it comes to gender and geography. This is partly due to the fact that two-thirds of teachers are female and partly the result of the industry itself being one of the largest workforces in every state. In an effort to meet the needs of an increasingly diverse population, schools and universities are looking to further improve their diversity initiatives and have started hiring employees from an even broader range of social identities and economic backgrounds.

3. Retail & Distribution

Next on the list is the retail industry which ranks highly for gender, geography, age and ethnic diversity. This is largely due to its size (it serves a wide range of customers and requires a lot of employees) and also due to the fact that retail companies are themselves diverse, covering everything from fashion to technology. In order to ensure that the industry is as inclusive as possible, recruiters in the field have been increasingly looking to hire candidates from every racial, ethnic and economic background as well as ensuring that gender is taken into account at all levels of the industry.

4. Professional Services

One of the fastest growing industries at the moment is the professional services industry, covering services like accounting, consulting and law. Although fields like accounting and law have traditionally lacked diversity in terms of gender, education and ethnicity, with the expansion of these fields (and of service-oriented professions in general) this trend has changed significantly in recent years. For example, professional services companies now employ a much higher number of women than they previously did and are located in geographically diverse areas of the country. Hiring managers in these fields are also working to hire and retain talented individuals from a variety of educational and socio-economic backgrounds and expanding their recruiting efforts accordingly.

5. Financial Services

Like accounting and law, the financial services industry has traditionally been one of the least diverse industries in the country. However, this has been rapidly changing in recent years as companies have realized the value of expanding their candidate pool and hiring from a broader range of schools, majors and backgrounds. With the success of these initiatives now being evident, financial services companies are making an even bigger push to increase diversity. The result is that recruiters are looking to hire candidates with diverse skills while also aiming to effectively close the gender gap.

The increased focus on workforce diversity in recent years is an important trend that signals a desire to expand job opportunities for job seekers all over the country. By knowing which industries are leading the pack when it comes to diversity, you’ll be able to find a broad range opportunities that match your skills and get one step closer to finding your dream job.

Next, get more career tips for internships and entry-level jobs such as Top 10 Things You Should Look For in a Company and find answers to common interview questions such as What’s Your Dream Job?

What is a Minor?

A minor is a specialization or concentration that may or may not complement your college major. For example, if you are majoring in Biology, you may choose to minor in a related field, such as Chemistry, or an unrelated field, such as Spanish. Minoring in a completely different field can help you gain knowledge or skills in a field distinct from your major. In a sense, a minor is like a “mini” major. Generally speaking, students who elect to do a minor have to take 4-6 classes in the chosen subject. This is about half of the amount required for a major, which typically requires between 8-12 classes.

A minor gives you an edge.

Pursuing a minor allows you to enhance your major studies and develop a side passion. It gives you an edge intellectually by introducing you to new ideas and, depending on what you choose, it can give you a professional edge, too. That extra line on your resume shows potential employers a few things. If your minor is related to your field, it can show potential employers that you have a depth of knowledge that sets you apart from other recent graduates in your intended industry. A minor unrelated to your field may show employers that you are curious and multi-faceted. Either way, a minor indicates that you are willing to pursue a rigorous workload and commit to finishing what you start.

Ask yourself if and why you want to minor.

Ask yourself exactly why you wish to minor in a subject. Is this a subject you love but couldn’t pursue as a major for whatever reason? Will this minor make you more competitive in your field? What benefits could this minor bring to your career in the short and long-term? For example, do you want to improve upon your foreign language skills to broaden your post-grad horizon? Or, do you want to learn how to code, run a small business, or obtain some other skillset you cannot learn from your major? Your minor can help you achieve your goals, but you must know what those goals are.

Do your research, talk to your faculty advisor, and take at least one sample class in your minor to help you make this important decision.

Assess the feasibility of taking on a minor.

You may have the interest to do a minor but not the time and energy. Before committing to a minor, meet with your advisor to go over the requirements. Minors often are best for students with broad majors in business or the liberal arts. They also work well for students on track for career paths in competitive fields. An engineering major, for instance, may have less time and reason to acquire a minor than an English major because their major demands might be stricter and their career path is less competitive due to the nation’s shortage of engineers.  Majors in the hard and practical sciences tend to be very structured with little room for choice or flexibility.

Pro tip: One effective way to pick up a minor is to “double dip.” A single class may be required by both your major and your minor. By taking that class, you fulfill a requirement in both programs without putting in extra time or effort. This tactic generally is most feasible for students who choose a minor similar to their major. A student majoring in French may be able to minor in, say, European Studies or Translation Studies, simply by taking an additional class or two beyond what is required for the major.

Another consideration is money. You must figure out if you can afford what may amount to an extra semester of work. Most minors require five or six classes, or about 15 to 18 credit hours, devoted to that area of study. If your major and minor course requirements do not overlap at all and you do not have AP, IB, or community college credits, you will have to be very wise about structuring your elective classes. Otherwise, you almost certainly will spend extra time in college.

Declaring your minor.

After you’ve taken a sample class or two and made your decision, you may think you’re ready to declare your minor. Make sure you know exactly how to do that. Every college or university has a different process for declaring a minor. You may have to meet with your advisor or the head of the program. You might even have to officially apply for the program, similar to the way you may have applied for your major in the first place. No matter what, you will almost certainly have to fill out paperwork to make your minor official—but this investment of your time, money, effort and brainpower can make a huge difference in your academic career and professional life.

 

Next, learn more about this college major such as Philosophy and get more career tips for internships and entry-level jobs such as How to Stand Out With Business Cards.

10 Tips for the Perfect Cover Letter

If you’re applying for internships or entry-level jobs, you may be wondering how and when to write a cover letter. While many jobs no longer require cover letters (especially those on WayUp), in cases where a cover letter is required, writing a well-crafted letter can be a key part of landing an interview.

These 10 tips will help you write the perfect cover letter:

1. Start strong.

In addition to informing your reader what position you’re applying for, your first one or two sentences should identify the qualities and experience that make you a strong candidate for the position. If you don’t have relevant prior work experience, briefly describe how your coursework or extracurricular activities have provided you with the foundation you need to establish your career.

Say something like: “Please accept my application for the editorial assistant position. As an English major at and a fiction editor for the literary journal there, my knowledge of contemporary literature combined with the administrative experience I gained during a previous internship has prepared me to contribute to all aspects of the publishing process.”

Pro Tip: Find out the name of the hiring manager and address the letter directly to them. If you’re not able to find a direct contact then address the letter to the department you’re applying to.

2. Keep it short.

Take the space you need to specify what you have to offer an organization, but don’t go overboard. There’s no need to go beyond a page, and your letter should consist of three or four brief paragraphs at most. A concise — and compelling — cover letter is your first chance to demonstrate that you can communicate effectively.

3. Language matters.

While your cover letter shouldn’t read as though you cut and pasted the job description, it should mirror the language used to describe the skills and qualities required for the position. Hiring managers and the algorithms that are increasingly being used to parse job applications are looking for particular keywords, so make sure to use them.

For example, if the job description outlines skills x, y and z as being required for the position, make sure you use the same language when you’re highlighting your skill set and experience.

4. Know your audience.

Remember that you are writing for a prospective employer, not your best friend or a family member. The language you use when you fire off a quick email or text is not appropriate for a cover letter. It’s ok to be conversational in tone, but you don’t want to be too casual. You also don’t want to be overly formal. Try and strike the right balance between personable and professional.

5. Customize the content.

You may be wondering if you need to write a different cover letter for each job you apply for. The answer is yes. While there’s a general formula for how your cover letter should look — introductory paragraph, one or two paragraphs explaining what you have to offer the organization, and the conclusion — each company has its own culture, which should be reflected in your content. You wouldn’t send the same cover letter for a job at a startup providing services for millennials as you would to an established investment firm serving retirees.

Pro Tip: Customizing your cover letter is actually not as hard as it sounds. Once you have one or two templates you’re comfortable with, you’ll be able to customize each letter fairly easily by swapping out certain key phrases and company-specific information.

6. Make it new.

Don’t simply restate what’s already listed on your resume. The cover letter is your opportunity to meaningfully expand on that information and give your potential manager insight into the kind of employee you will be. Relate specific anecdotes or statistics that highlight your qualifications and strengths.

7. Avoid clichés.

If you describe yourself as an “out-of-the-box” thinker, the hiring manager likely won’t believe it. That’s because the phrase itself has become so overused that it no longer suggests creativity or originality. Instead of relying on hackneyed language to describe yourself, take the time to relate an instance where you posed a creative solution to a problem you faced. Just make sure it’s relevant to the position you’re applying for, or that it reveals qualities that position you as a good fit for the company. In other words, at the risk of sounding clichéd, “Show, don’t tell.”

8. Make it about them.

Don’t make the mistake of expressing what a particular company can offer you instead of what you can offer the company. Would-be employers aren’t so interested in how much you’ll learn on the job, or that the position is the stepping stone you need to make it in a particular industry (even if that may very well be true). They want to know how you’ll contribute to the organization, so make sure the focus of your letter remains on how great you are, not the company.

9. Follow instructions.

Before you send off your materials, reread the job ad. Does it require additional materials, such as a link to a portfolio, writing samples, or recommendations on your LinkedIn profile? If you don’t follow the application instructions, hiring managers may be left with the impression that you are unable to do what is asked of you. Missing materials, late deadlines or cover letters that exceed one page are easy ways for potential employers to eliminate applicants. Make sure you aren’t one of them by following instructions.

10. Sweat the small stuff.

There’s no room for error when it comes to your job application materials. After you’ve finished a draft of your letter, give yourself some time away from it and come back with fresh eyes to revise and edit. Read it out loud to yourself to catch missing words and awkward phrasing, and have someone else proofread it.

As daunting as they may be to write, cover letters are an opportunity for you to let your potential employer get to know you. These tips will ensure you leave a lasting and favorable impression as you begin applying for positions. And once you land that first internship or entry-level job, you’ll have more material to work with for future cover letters.

Next, get more career tips for internships and entry-level jobs such as 6 Things to Do in Your First Week at a New Job and find answers to common interview questions such as Are You Willing to Travel?

Advantages and Disadvantages to a Double Major in College

Whether you are just starting your freshman year of college or approaching the declaration deadline, your major is probably on your mind. At most four-year universities, you must select your major by the end of your sophomore year. If you’re torn between two different areas of study or you want to supplement one subject with a similar one, you may even be thinking about a double major.

If you’ve read “What is a Double Major?” you’ll already have a sense of what a double major is and know that it can be a great way of expanding your skill set and ensuring that you have access to lots of job prospects once you graduate. But it’s important to stop and think about the potential drawbacks as well, like the fact that majoring in two subjects may be too time-consuming to allow for things like internships.

Here are some things to keep in mind when deciding if a double major is for you.

Advantages of a Double Major

Learning as much as possible

If you’re interested in psychology but also fascinated by English literature, it may feel impossible to just pick one. If you want to make the most of your undergraduate career, studying two subjects at once is a great way to take full advantage of your time at school.

Getting an edge on the competition

Studying two subjects can not only help you see each one from a new perspective, it can also transform you into a more desirable candidate down the road, giving you an edge on the competition by providing you with more insight and experience than other candidates. When employers review your background, they are likely to be impressed by your strong work ethic.

Exposure to new things

Tackling more than one subject at once will give you exposure to different industries and opportunities, making it easier to decide what you want to do down the line. This is valuable both in terms of gaining hands-on experience in your chosen field, but also in terms of narrowing down your choices by eliminating industries that aren’t a good fit.

Networking

Studying two different subjects also means having additional networking opportunities. You are likely to develop more personal relationships with your professors (since students normally get close to those who teach classes for their major) and will be able to connect with students from both subjects. This means that your social and professional networks will be larger than those of your peers and your chances of finding an entry-level job after graduation will also be higher.

Disadvantages of a Double Major

Additional time spent studying

If you are considering a double major, prepare to factor in the additional time that will take to complete. Not only will you have to complete all your general education requirements, you will also need to take all the classes required for each of your majors. If you want to graduate on time, that may mean taking on an intense course load (with more tests and papers) and if not, you will potentially need an additional semester or two to fulfill all your requirements.

Missing out on extracurriculars

With all the extra time you spend studying, you might have less time to pursue other interests. When deciding whether to take on a double major, don’t forget to consider other aspects of your college life, like extracurriculars and internships, which can be negatively impacted by the demands of your rigorous program.

Increased cost of tuition

Depending on the school you attend and the situation you’re in, adding a second major can potentially also increase the cost of your tuition. If you stay on for another semester or more, you will need to pay additional tuition and other fees during that time. While graduating with a double major can look impressive on your resume and potentially score you a better paying gig, it can also be a financial burden.

Pro Tip: If you love the idea of studying two subjects but find the prospect of a double major overwhelming, consider doing a minor instead. This is a great way to get in-depth knowledge of a second subject without taking a full course load of classes. In fact, the number of required classes for a minor is often half the number required for a major.

Choosing a major is one of the most significant decisions you will ever make during your college career. While it can feel overwhelming at times, just remember: there is no set right or wrong answer. Make sure to weigh the benefits against the time and money involved and ask yourself why you want to do it. If the answer is that you want to take on a second major for career advantages, or you are just really passionate about that area of study, then go for it! Consider your own unique reasons for pursuing a double major and make the choice that suits you best.

 

Next, learn more about this college major such as Marketing and get more career tips for internships and entry-level jobs such as How to Start Your Entry-Level Job Search.

5 Careers That Require Less Than 2 Years of Training

Having a successful career starts with knowing what you want to do and working hard to pursue your goals. Although for many students this means getting a bachelor’s degree, a four-year course is not the only way to be successful. In fact, there are many in-demand jobs that require less than two years of college or technical coursework, which is great news for students opting for an associate’s degree or certification. With this training under their belt, they can graduate more quickly and begin to establish a career in an economically stable industry.

Here are five career paths that require less than two years of training.

1. Civil Engineering

Civil engineers are trained to work in the electro-mechanical industry and assist with planning, budgeting and overseeing the development of public projects. Bridges, waste treatment systems, highways, interstates, dams and city landscaping ventures are just a few jobs in which civil engineers are qualified to work.

Why you should consider it: Some technical schools offer civil engineering certification and degree programs that take less than a year to complete. The U.S. Bureau of Labor Statistics reports that civil engineering job opportunities are expected to grow at a faster than average rate over the next decade.

2. Licensed Practical Nurse / Licensed Vocational Nurse

Licensed practical and vocational nurses perform all the same duties as registered nurses with the exception of more specialized tasks like prescribing medication. Earning an LPN certification can take less than two years and students who complete an LPN or LVN program become certified to measure vital signs, take blood pressure, give injections and monitor medical equipment.

Why you should consider it: According to the BLS, this career is expected to grow 16 percent before 2024, meaning the need for LPN/LVNs is very high right now and the median pay is over $42,000 a year.

3. Radiology Technician

Radiology technicians help doctors conduct CT scans, mammograms and X-rays. Radiology techs also work closely with patients to explain the technical aspects of radiology procedures, prepare patients for scans or X-rays and make sure that physicians receive radiology scan results in a timely manner.

Why you should consider it: It’s a fairly lucrative field and you can train quickly. According to the BLS, radiology techs can make $57,000 a year after completing a two-year associate’s degree.

4. Massage Therapist

Alternative healing therapies have become really popular over the past 20 years, including therapeutic massage. Massage therapists use their knowledge of human anatomy and physiology to help clients identify pain points and then treat them using a variety of massage techniques.

Why you should consider it: The demand for massage therapists is expected to increase by 22 percent between now and 2024 and you can get trained fairly quickly. With 500-1,000 hours of training, massage therapists can earn a median salary of around $37,000.

5. Paramedic / EMT

Emergency medical technicians and paramedics hold an extremely important position in society by being the first responders to accidents and medical emergencies. And although it requires a high level of skill, training to be a paramedic can take as little as a few weeks, with more specialized training lasting up to two years.

Why you should consider it: It’s a rapidly growing field that’s expected to experience a 24 percent increase in openings by 2024, with an average salary of around $31,000 per year.

Having a great career is all about identifying your interests and finding out what steps you need to take to get started. By knowing what to expect from these careers, you can make a decision that’s right for you.

Next, get more career tips for internships and entry-level jobs such as How to Write a Resume: The Basics and find answers to common interview questions such as What’s Your Dream Job?

GPA vs. Intangibles: What Really Matters

Is the common thought of needing a 4.0 grade point average to be hired at a top company true? At the WayUp Internship Google+ Hangout, we asked hiring managers from Google and Ashoka how much a GPA matters versus what really matters when applying to an internship.

GPA vs Intangibles: What really matters? Video Transcription


Nathan Parcells, CMO, Looksharp:

A student from UCLA named Jessica was wondering how much does GPA matter in the application process.


Cosmo Fujiyama, Search Team, Ashoka:

That’s interesting. Actually, interesting because I haven’t thought about that. I would rather look at the PSA instead of the GPA, which is the problem solving ability.

My new term for thinking about what’s relevant and what’s translatable because these metrics unfortunately don’t apply in real life, outside of the university system.


Jessica Safir, University Programs Coordinator, Google:

When you’re a student, that’s your full time job, is being a student, so we expect that you take academics seriously and that you’re doing well in your classes and one thing we do, you know, when you apply we ask that you upload your transcripts so we can see your grades so we do take it into consideration but it’s not sort of this end all be all.


Cosmo Fujiyama, Search Team, Ashoka:

Don’t worry about that C+ in Chemistry. Been there.


Jessica Safir, University Programs Coordinator, Google:

Because we don’t stop at your resume where it says education, and then stop looking.


Jeff Moore, Lead Engineering Recruiter, Google:

You know, if your resume is no internships, no external projects or interests, name, school, GPA, it’s going to be taken really seriously ’cause it’s all we’ve got. But if you’ve got this well-rounded background where you’re doing lots of different things and that’s gonna weigh more heavily than the GPA is. And so I think that’s a really important piece to it, as well.


Hayley Darden, Search Team Leader, Ashoka:

I think excellence is really important and if it doesn’t show up somewhere in your experience and on your resume as something that you value, you know, we notice that. We notice overall excellence. We notice caliber. We notice those things for sure. But I would also say that someone who’s been pursuing outside experiences has been involved and has clearly valued excellence and delivered at that kind you know, level consistently, that’s part of their narrative.

I wouldn’t be troubled by a lower GPA.

Next, get more career tips for internships and entry-level jobs such as What is an Internship? and find answers to common interview questions such as What’s Your Dream Job?