How to Create a Personal Brand
How to Stand Out with Student Business Cards
At WayUp we believe every student should have amazing business cards. They are one of the easiest and most effective ways to stand out at zoo-like career fairs and to remain at the top of a recruiters mind after an interview.
Get A Leg Up:
A good business card says I’m a professional.
It helps recruiters put a check mark next to your name and says this student is ready to work in an office, meet with executives and contribute to our team. It’s an action that is worth a thousand words to most employers who are constantly afraid that after making their student hires, they are going to spend the next month teaching interns professional basics rather than getting work done.
Aside from being an in your face way of telling interviewers that you are better equipped and more ready to begin working in the professional world than your peers, a good business card makes you memorable.
Every person you meet at a career fair or job interview, is talking to tons of students. They are taking down mental notes of who is a good fit and who isn’t but, it is easy for those notes to begin to blur together. These recruiters are begging for a sign that helps them make a more informed choice on who to select. When they open their pocket or look down at their desk and see your business card, with your picture or favorite quote on it, you will have just made their job a whole lot easier.
I’m a student, not a business, what should I put on my card?
Business cards are relationship builders, they are ways to stay in touch and build your personal brand.
The golden rule is that when an employer looks at your business card the day after you meet, they should instantly remember you.
So if you are interested in marine biology, then perhaps put your favorite whale on the front of your card. If you are interested in finance, make a clean, professional card with a quote from Warren Buffett on the back. Or if you are an art major, you can put your favorite Picasso on the front! There is a no limit to what you can do, but the best cards are typically both subtle and personal.
If you’re running out of ideas or don’t want to pigeon hole yourself with a single design, then a great fall back design is to place your college crest on the front of your card with your name, contact info, and school email address. A college crest on a mono-colored business card is a simple and professional way to show pride in where you go to school.
Business card etiquette!
Knowing when and how to hand out business cards is a whole skill in itself. The general rule is that in networking situations you want to give out your business card at the end of the conversation. For example, when wrapping up a conversation, you can say, “It was great speaking with you, here is my card, let’s stay in touch.” The other person should also give you their card and that way you too can follow-up with them as well.
In an interview or meeting setting you want to give out your business card at the beginning. You might say, “Thanks for taking the time to meet with me, here’s my card to hold onto.” If they give you their card, proper etiquette says you want to place it squarely on the desk in front of you, facing you for the remainder of the conversation.
Business Cards from Moo.com!
Whether you need business cards for an upcoming career fair or want them because they are a lot of fun to make and to hand out to friends WayUp has you covered.WayUp recommends Moo.com for a pack of professionally designed business cards from Moo.com. Moo is one of the leaders in business card design so whatever you decide is just about guaranteed to look great.
Questions and Answers
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