The pandemic forced every campus recruiting team to go virtual. And even though the Bloomberg team was gradually transitioning to a more virtual campus recruiting strategy, the sudden shift to virtual left them looking for a solution that would allow them to personally connect with qualified candidates without in-person campus events. Given the new landscape, these were their biggest goals:
Virtual events were an obvious solution—but they needed to make sure they were going to be a worthwhile investment. That’s when they decided to expand their existing partnership with WayUp and host three Virtual Info Sessions, one for their high-priority programs.
Given their goals, WayUp was the ideal partner for Bloomberg’s Virtual Info Sessions. WayUp’s technology and massive talent pool of diverse candidates with comprehensive, self-reported demographic data made reaching diverse candidates easy.
HOW IT WORKED:
In a matter of weeks, Bloomberg was able to put together three distinct virtual info sessions with hundreds of qualified attendees and unparalleled diversity metrics. Not only were the team’s diversity goals accomplished, but they were able to make the kind of personal connections with candidates that drives applications and positive brand sentiment.
The events weren’t just a success from an attendance standpoint, either. All attendees who answered a post-event survey said they would attend another event and that they were more excited about the prospect of working for Bloomberg. What’s even better is that 100% of attendees reported that they intended to apply to Bloomberg—which the team saw evidence of right away.
Campus Recruiter at Bloomberg
Want to learn more? Watch this short video to hear from Bloomberg’s Early-Talent Acquisition team, Etienne Vazquez Head of America's Entry-Level Business Recruitment and Jordan Allison, Campus Recruiter about their success with WayUp’s Virtual Info Sessions highlighted in this article.
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