EXPERTS@WAYUP

How to Answer: What Excites You About This Industry?

How to Answer: What Excites You About This Industry?

Knowing a lot about the industry you’re trying to enter is a great first step to getting your foot in the door. Being able to demonstrate that knowledge during an interview is even better. When potential employers ask “What excites you about this industry?,” what they really want to know is that you’re passionate about the field you’ve chosen and that you have a solid understanding of the company and its goals.

Here are some things to keep in mind when preparing your answer.

Know the ins and outs of your chosen industry

In order to figure out what excites you about a field, it’s important to research initiatives and campaigns in the industry to find out which ones really appeal to you. Hiring managers want to see that you’re not only passionate about the space the company is in, but that you also closely follow the most recent trends and can use this knowledge to add value to their business.

For example, if you’re interested in sales, finding out about innovative sales tactics will allow you to demonstrate that you know what works and how it’s done. If you want to work in engineering, be prepared to discuss how mobile is changing the development of technology. If you’re looking at a role in marketing, you should be able to name brands that are thought leaders in the space.

Pro Tip: Hiring managers can see right through someone who is reciting the company’s mission statement or says something generic like “I think the sales industry is fascinating.” Instead, talk about a specific campaign you’ve followed or a person you admire. If you know people who work in the industry, you can also talk about the work they’ve done that’s sparked your interest.

Say something like: “Sales is fascinating because of the competition it sparks. As someone who has always been highly competitive, I have closely followed the sales tactics between Verizon and T-mobile and I’ve learned a lot about the methods that really work in this industry.”

Connect your excitement to your long-term career plans

Having established your knowledge of the field and what excites you about it, talk about how this connects with your long-term plans. Whether you’re applying for an internship or an entry-level job, talking about your goals will show the hiring manager that you’ve considered not only your current enthusiasm for the industry, but also how your excitement aligns with your plans for the future.

Say something like: “My interest in sales stems from the economics classes I took in college, where I learned about what makes companies sustainable. I’d love to be part of an industry where I can develop this knowledge in a hands-on way, and hope to use this knowledge to eventually lead a team of my own.”

How to bring it all together:

“Sales is fascinating because of the competition it sparks. As someone who has always been highly competitive, I have closely followed the sales tactics between Verizon and T-mobile and I’ve learned a lot about the methods that really work in this industry. My interest in sales stems from the economics classes I took in college, where I learned about what makes companies sustainable. I’d love to be part of an industry where I can develop this knowledge in a hands-on way, and hope to use this knowledge to eventually lead a team of my own.”

Answering “What excites you about this industry?” is a great opportunity to show that you’re thoughtfully considering your future and looking for a role that will allow you to add value to the company while also aligning with your goals.

Next, get more career tips for internships and entry-level jobs such as 6 Things to Do in Your First Week at a New Job and find answers to common interview questions such as What Gets You Up in the Morning?

Find your dream job or internship.

SIGN UP